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BluRay vs. HD-DVD - Das Lock-In von Technologien

BluRay vs. HD-DVD - Das Lock-In von Technologien

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Sonstiges, Note: 1,7, Heinrich-Heine-Universität Düsseldorf (Düsseldorfer Institut für Wettbewerbsökonomie, DICE), Veranstaltung: Medienökonomik, Sprache: Deutsch, Abstract: "Netzeffekte nehmen in der Wirtschaft eine zentrale Rolle ein und beeinflussen das Marktergebnis und die Marktstruktur in vielen Industrien erheblich" (Clement & Schollmeyer, 2008, S. 174). Insbesondere der Markt für Speichermedien war in den vergangenen Jahren ein gängiges Thema in den Medien, das geprägt war durch Netzwerkeffekte, Unsicherheiten und den damit verbundenen Lock-In-Effekten. In den 1980er Jahren war es zunächst das technisch schwächere Format VHS, das sich gegen Betamax im "Formatkrieg" der Videokassetten durchsetzen konnte (vgl. Howells, 2005, S. 76 f.). Rund 25 Jahre später im Zuge neuer zukunftsweisender Technologien war es dann der Konzern für Unterhaltungselektronik Sony, der sich mit seiner Blu-Ray Disc auf dem Markt für High-Definition-Technik etablieren konnte. Resultierend aus diesem Wettbewerb gegen den Konkurrenten HD DVD von Toshiba, ergab sich ein sog. "Lock-In" von Technologien (vgl. Clement & Schollmeyer, 2008, S. 174), der im nachfolgenden Hauptbestandteil dieser Arbeit ist. Im nachfolgenden zweiten Kapitel erfolgt zunächst eine kurze Charakterisierung der beiden Formate Blu-Ray und HD DVD. In diesem Kapitel wird nicht nur auf die Gemeinsamkeiten beider Speichermedien eingegangen, sondern auch auf die Unterschiede. Aufbauend hierauf erfolgt eine Beschreibung direkter und indirekter Netzwerkeffekte sowie eine Erläuterung der Pfadabhängigkeit und Kompatibilität vor dem Hintergrund des Konfliktes zwischen Blu-Ray und HD DVD. Im vierten Kapitel wird explizit auf den Lock-In-Effekt am Beispiel des Formatkonfliktes eingegangen. Neben den Bestandteilen der Standardisierung, werden hier auch die daraus resultierenden Kosten und des Lock-In untersucht. Bevor diese Arbeit mit einer Zusammenfassung und einem Ausblick auf z


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Product Details
  • ISBN-13: 9783656075783
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656075786
  • Publisher Date: 08 Dec 2011
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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