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Blindspot: Hidden Biases of Good People

Blindspot: Hidden Biases of Good People

          
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About the Book

I know my own mind.

I am able to assess others in a fair and accurate way.

‘Blindspot’ is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups—without our awareness or conscious control—shape our likes and dislikes and our judgments about people’s character, abilities and potential.

In Blindspot, the authors reveal hidden biases through hands-on experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.

The ‘good people’ in the title are the many people who strive to align their behavior with their intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. 

‘The authors have clearly earned their credentials as leading experts on the human biases that influence decision making. This is a brilliant book that explains the fascinating science behind the factors that govern our decisions. The presentation is well thought-out and will appeal to both, the general reader and academician. Especially insightful for business professionals who lead high performance teams.’—Anand Mahindra

About The Author:

Mahzarin Banaji and Anthony Greenwald have been collaborators for more than thirty years and kindred spirits in their search to understand the human mind in social contexts. Mahzarin was born and raised in India and now teaches at Harvard University, Tony at University of Washington. With their colleague Brian Nosek, they are co-developers of the Implicit Association Test, a method that transformed them, their research, and their field of inquiry. In this book, for the first time, research evidence from their labs and from the over fourteen million completed tests at implicit. harvard.edu is made available to the general reader.


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Product Details
  • ISBN-13: 9780670086764
  • Publisher: Penguin India
  • Publisher Imprint: PENGUIN ANANDA
  • Language: ENGLISH
  • ISBN-10: 0670086762
  • Publisher Date: 02/2013
  • Binding: HARDBACK
  • No of Pages: 272

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