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Big Data und künstliche Intelligenz im Management. Disruptive Technologien als Erfolgsfaktor für die Entscheidungsfindung

Big Data und künstliche Intelligenz im Management. Disruptive Technologien als Erfolgsfaktor für die Entscheidungsfindung

          
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About the Book

Geopolitisch, weltwirtschaftlich und technologisch befindet sich die Welt in einem Umbruch. Der technische Fortschritt verkürzt die Innovationszyklen, Prozesse und Projekte in Unternehmen gewinnen stetig an Komplexität und die globalisierte Wirtschaft bringt zunehmend dynamischere Märkte hervor. In einer Zeit, die geprägt ist von der Vernetzung der realen mit der virtuellen Welt, ergeben sich dabei Daten als Ressource der Zukunft. Die riesigen Datenmengen, auch als Big Data bezeichnet, verlangen dabei aber nach deren effektiven Nutzung. In Folge muss das Management immer häufiger und zunehmend komplexere Entscheidungen treffen. Doch die Arbeitszeit des Menschen ist knapp und so eröffnet sich die Frage, ob die menschliche Kapazität, Intelligenz und Kreativität den steigenden Anforderungen überhaupt noch gewachsen ist. Könnte möglicherweise eine KI, unter Nutzung von Big Data, als Erfolgsfaktor, in der unternehmerischen Entscheidungsfindung fungieren? Unter dieser Frage vergleicht Mayer die Entscheidungsfindung eines Menschen mit der einer künstlichen Intelligenz. Dabei steht vor allem der wirtschaftliche Zielgedanke im Mittelpunkt. Welche grundlegenden Voraussetzungen benötigt eine KI? Welche Risiken eröffnen sich, unter anderem in Bezug auf Kontrollverlust, Ethik oder Datenschutz? Und in wie weit sind die zahlreichen Visionen auch in der Praxis tatsächlich realisierbar? Aus dem Inhalt: - Digitalisierung - Big Data - Künstliche Intelligenz / Artificial Intelligence - Management 4.0 - Unternehmen


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Product Details
  • ISBN-13: 9783960957416
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Studylab
  • Height: 210 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3960957416
  • Publisher Date: 23 Jan 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 122 gr


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