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Beyond Start-Up Lane: A Marketing Crash Course for Start-Up Entrepreneurs

Beyond Start-Up Lane: A Marketing Crash Course for Start-Up Entrepreneurs

          
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About the Book

Beyond Start-Up Lane e-book is deep marketing smarts for start-up entrepreneurs - 100 Marketing ABCs that help start-ups find and keep early adopters now and fast-track new clients later. Today's successful start-up entrepreneurs sense a problem, craft a solution, and then prove its value before mass offering it to the world. Basic marketing smarts are needed for this proof stage, but different and deeper marketing smarts are needed to scale. Start-up entrepreneurs will close the knowledge gap between what they know and what they need to know. They will identify what smarts they need to learn and assemble in-house and what smarts they need to buy from the outside.
About the Author: Willie Davis has chunks of deep smarts. He uniquely mixes 22 years of criminal justice experience with 28 years of marketing practice. He is recognized as a marketing expert who simplifies the complex world of marketing for independent businesses. He is most noted as being a marketing strategist, and has taught numerous seminars on that topic. He specializes in education-based marketing, and is a skilled copywriter who has written and developed successful, radio, TV, direct mail, and print advertising campaigns. He has previously authored two books. He is currently on Start-Up Lane himself as a managing member in Right Time, a faith-based start-up company committed to the prosocial reintegration of criminal offenders. He may be contacted at williedavis@beyondstartuplane.com


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Product Details
  • ISBN-13: 9781532724473
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 280 mm
  • No of Pages: 114
  • Series Title: English
  • Sub Title: A Marketing Crash Course for Start-Up Entrepreneurs
  • Width: 216 mm
  • ISBN-10: 1532724470
  • Publisher Date: 08 Apr 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 281 gr


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