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Beyond Advertising: Creating Value Through All Customer Touchpoints

Beyond Advertising: Creating Value Through All Customer Touchpoints

          
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About the Book

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points


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Product Details
  • ISBN-13: 9798200600410
  • Publisher: Recorded Books, Inc.
  • Publisher Imprint: Gildan Media Corporation
  • Edition: Unabridged edition
  • Language: English
  • Series Title: Your Coach in a Box
  • Sub Title: Creating Value Through All Customer Touchpoints
  • ISBN-10: 8200600416
  • Publisher Date: 01 Mar 2021
  • Binding: CD-Audio
  • Height: 191 mm
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 135 mm


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