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Bewertung und Controlling von e-business Systemen und Umsetzungsstrategien anhand der Balanced Scorecard

Bewertung und Controlling von e-business Systemen und Umsetzungsstrategien anhand der Balanced Scorecard

          
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About the Book

Inhaltsangabe: Einleitung: Eine Vielzahl von Unternehmern und Führungskräften hat Schwierigkeiten den Wert und Nutzen einer e-business Investition korrekt einzuschätzen. Dies liegt vor allem daran, dass solche Investitionen durch die Unternehmensleitung häufig nur aus kurzfristiger finanzieller Sicht betrachtet werden [BlBe02, 46] und nur direkte Kosten und zuordenbare Umsätze in die Bewertung einfließen. Den erforderlichen hohen Eingangsinvestitionen steht aber häufig kein kurzfristiger Return-on-Investment (ROI) gegenüber. Optimierte Geschäftsprozesse, erhöhter Kundennutzen, höhere Informationsdichte und mögliche Potenziale für neue Geschäftsmodelle und Märkte werden daher neben vielen anderen Erfolgsfaktoren vernachlässigt oder falsch eingeschätzt. In dieser Arbeit soll versucht werden Modelle zur Bewertung von e-business Investitionen und entsprechende Umsetzungsstrategien für solche Investitionen zu entwickeln. Dies wird auf Basis einer BSC für den Bereich e-business erfolgen. In der Umsetzung fällt es vielen Unternehmen schwer zu beurteilen, was denn nun für den jeweiligen Einsatzbereich die sicherste, stabilste und vor allem ökonomischste Lösung sei. Dass jeder Anbieter genau das eigene Produkt für das idealste und zukunftsweisendste hält ist klar. Auch wenn unabhängige EDV-Fachleute am Werk sind, wird vielfach die Lösung als ideal angepriesen werden, mit der sich der jeweilige Fachmann am besten auskennt bzw. mit der er Erfahrungen hat. Das mag zwar ein entscheidender Punkt für eine Zusammenarbeit sein, verspricht aber nicht zwangsläufig die beste Lösung. Als weiteren Lösungsansatz werden von Großunternehmen Consultants engagiert, die entweder mit der Schulung des Personals und mit der Anpassung der Standardsoftware an Geschäftsprozesse des Unternehmens (oder häufig umgekehrt) betraut werden oder die für die Entwicklung einer Individualsoftware notwendigen Analyse und Planungstätigkeiten durchführen. Damit besteht zumindest grundsätzlich die Möglichkeit ein


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Product Details
  • ISBN-13: 9783838670195
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838670191
  • Publisher Date: 20 Jul 2003
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 172 gr


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