NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLabTM and MasteringTM platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.
Also available with MyLab Intro to Business
MyLabTM Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
If you would like to purchase both the physical text and MyLab Intro to Business, search for:
0134642104 / 9780134642109 Better Business, Student Value Edition Plus MyLab Intro to Business with Pearson eText -- Access Card Package
Package consists of:
- 0134525019 / 9780134525013 Better Business, Student Value Edition
- 0134527879 / 9780134527871 MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business
