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Betriebswirtschaftslehre

Betriebswirtschaftslehre

          
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About the Book

Die Zwecksetzung dieses Fachgebietes ist eindeutig: Der Leser soll zu den Pro- blemen geführt werden, die in seinem eigenen Bankbetrieb entstehen. Von den Grundlagen her soll er aber auch in die Lage versetzt werden, das Für und Wider einer jeden bankbetrieblichen und geschäftspolitischen Maßnahme besser beurteilen zu können. So wird sein kaufmännisches Denken geschult. Bisher war man es gewöhnt, bürokratisch zu denken, weil Zinsen und Gebüh- ren weitgehend von ho her Hand festgesetzt wurden. In Zeiten der Zinsliberali- sierung und Wettbewerbsfreiheit ist jedoch eine andere Denkweise erforderlich. Die Beschäftigung mit den betriebswirtschaftlichen Grundlagen soll deshalb vor allem das Kostendenken und das Kostenbewußtsein in den Bankbetrieben fördern. Außerdem hat die Beschäftigung mit der Betriebswirtschaftslehre einen tiefe- ren Sinn: Der Leser soll aufgeschlossen werden für die Probleme, die in den Betrieben seiner Kunden entstehen. Er darf es nicht damit bewenden lassen, eine alteingeführte Bil.anzanalyse durchzuführen, sondern er soll sich daneben einfühlen können in die besondere Situation (Kosten, Marktstellung, Standort usw.) des betreffenden Kundenbetriebes. Erst dann wird er richtige bank- betriebliche Entscheidungen fällen und betriebswirtschaftlich richtige Rat- schläge geben können. Dieser Punkt spielt z. B. auch eine Rolle bei der An- lageberatung im weitesten Sinne. Hier ist es ebenfalls erforderlich, Einblick in das Wirtschaften anderer Betriebe zu nehmen. Das kann man jedoch nur, wenn man sich mit den grundlegenden Problemen einer Betriebswirtschaft aus- einandergesetzt hat.


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Product Details
  • ISBN-13: 9783409460217
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 41 mm
  • Width: 170 mm
  • ISBN-10: 3409460217
  • Publisher Date: 01 Jan 1975
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 816
  • Series Title: Paperback
  • Weight: 1289 gr


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