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Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie

Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie

          
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About the Book

Was haben Sie vom Kauf und der Lektüre dieses Buchs?

Als Instituts-Marktforscher erhalten Sie

  • vertieften Einblick in die Prozesse Ihrer Kunden und ein besseres Verständnis für deren Arbeit
  • einen Schnellkurs in betrieblicher Marktforschung, der auch für Berufseinsteiger geeignet ist
  • wertvolle Hinweise zur besseren Ausgestaltung Ihrer Angebote und Dienstleistungen

Als betrieblicher Marktforscher erhalten Sie

  • Anregungen für die eigene Arbeit
  • Hilfestellung zur Reflektion und Optimierung Ihrer Prozesse
  • Handlungsempfehlungen, wie Sie Ihren Mehrwert im eigenen Unternehmen steigern können

Als Empfänger von Marktforschungsleistungen, vor allem im Marketing, erhalten Sie

  • Hinweise zur besseren Nutzung und Steuerung von Marktforschungsleistungen
  • ein handliches Nachschlagewerk zu Statistik und Methodik der Marktforschung
  • eine ausführliche Darstellung des Mehrwerts von Marktforschung

Als Student und Lehrender erhalten Sie

  • eine praxisorientierte Darstellung aller wesentlichen Prozesse in der betrieblichen Marktforschung
  • ein umfassendes Kompendium für den Berufseinstieg in der Marktforschung


Expertise der Autoren

Marco Ottawa

  • mehr als zehn Jahre Arbeit in der betrieblichen Marktforschung eines Großkonzerns
  • Lehrauftrag für betriebliche Marktforschung an der Fachhochschule Köln
  • Beirat des größten deutschen Marktforschungsportals www.marktforschung.de

Christian Rietz

  • Lehrstuhl für Methodik an der Universität Köln
  • Geschäftsführer und Mitinhaber eines Marktforschungsinstituts

Beide Autoren verfügen über ein großes Netzwerk in der deutschsprachigen Marktforschungsszene. Aus diesem Netzwerk sind zahlreiche Rückmeldungen und Anregungen in die zweite Auflage des Buches eingeflossen.


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Product Details
  • ISBN-13: 9783110578492
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter De Gruyter
  • Height: 244 mm
  • No of Pages: 346
  • Spine Width: 18 mm
  • Weight: 557 gr
  • ISBN-10: 3110578492
  • Publisher Date: 01 Mar 2018
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Mehrwert Für Marketing, Steuerung Und Strategie
  • Width: 170 mm


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