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Beschaffung, Absatz, Marktbeobachtung

Beschaffung, Absatz, Marktbeobachtung

          
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About the Book

Unsere heutige, unter dem EinfiuB des Krieges und seiner Folgeerschei- nungen in vielem aus dem Gleichgewicht geratene Wirtschaft laBt die Mm-kt- probleme starker denn je in Erscheinung treten. Wo friiher ein reibungsloser Ablauf gewahrleistet war, der in normal en Zeiten in keiner Weise die be- sondere Aufmerksamkeit erregte, treten heute vielfach Hemmungen und Starungsmomente im wirtschaftlichen Getriebe in Erscheinung. Das hat dann neben den Auswirkungen auf die Versorgung zur Folge, daB das wirtschaftlich Normale vielfach nicht mehr erkennbar ist und insbesondere jiingere Menschen Gefahr laufen, in dem Anormalen die Norm des Wirt- schaftens zu sehen, da sie selbst ja die hochentwickelte Wirtschaft, wie sie bis vor zehn Jahren bestand, nicht mehr bewuBt erlebt haben. Es ist deshalb fiir eine lehrhafte Behandlung de!' Marktprobleme, wie sie hier angestrebt wird, wichtig, daB die Darstellung einen Dberblick iiber die Gesamtheit der Erscheinungen und Maglichkeiten auf diesem Gebiet gibt. Erst aus der Fiille des so Geschauten ergibt sich dann auch die M6glich- keit, fiir den Neubau der Wirtschaft und fiir die Gestaltung der betriebs- wirtschaftlichen Organisation im Rahmen der Unternehmung die ent- sprechenden Formen auszuwahlen und die geeignetsten Wege zu ihrer Ver- wirklichung einzuschlagen. Von diesem Gedanken ausgehend, . sind die Probleme in dem vorliegenden Beitrag behandelt. Es ist dabei besonderer Wert darauf gelegt, die gegen- seitigen Beziehungen zwischen Beschaffung, Absatz, Produktion und Lage- rung darzustellen und die beeinfiussenden Faktoren aufzuzeigen. Das fiihrt dann wiederum zu der Erkenntnis, daB das wirtschaftliche Geschehen nicht zwangslaufig ablauft, sondern in weitem Maile dispositiv bestimmbar ist.


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Product Details
  • ISBN-13: 9783663031444
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 97
  • Series Title: German
  • Weight: 131 gr
  • ISBN-10: 3663031446
  • Publisher Date: 01 Jan 1949
  • Edition: 1949 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 6 mm
  • Width: 148 mm


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