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Berufsfeld Public Relations. Kompetenzen, Rollenverständnis und Arbeitsbereiche

Berufsfeld Public Relations. Kompetenzen, Rollenverständnis und Arbeitsbereiche

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.0, Westfälische Wilhelms-Universität Münster, Veranstaltung: Einführung in die Kommunikationswissenschaft II, Sprache: Deutsch, Abstract: Jeder ist den Public Relations (PR), auch bekannt unter dem Namen der Öffentlichkeitsarbeit, im Alltag ausgesetzt. Aber wer oder was ist eigentlich PR? Public Relations haben ihren Weg mittlerweile in nahezu alle Lebensbereiche gefunden und legen ein weites Berufs-/Definitionsverständnis an den Tag. Dafür ist nicht zuletzt unsere dynamische Gesellschaft verantwortlich, die sich in stetigem Wachstum befindet und andauernden Veränderungen aus-geliefert ist. Der PR-Begriff ist diffus und kann erst durch die Betrachtung der Zielgruppen und Arbeitsfelder Fuß fassen. Deshalb liegt es nahe, dass der Branche aus unterschiedlichen Gründen eine besondere Relevanz entgegengebracht wird, zumal sie speziell für Arbeitneh-mer immer attraktiver wird. Für diese Arbeit kristallisiert sich deswegen folgende grundlegende Fragestellung heraus: Wie differenziert sich das Berufsfeld der Public Relations aus und wie sieht seine Zukunft aus? Um sich der Beantwortung der Frage anzunähern, wird zunächst der Bereich Public Relations ausdifferenziert und die Definitionsproblematik erläutert. Darauf aufbauend wird im Kern der Arbeit der Aspekt des Berufsfeldes PR behandelt. Dazu wird der Fokus auf die drei Kernkompetenzen im PR-Beruf gelegt, das Rollenverständnis der PR-Arbeiter illustriert und nicht zuletzt auf die einzelnen Arbeitsbereiche eingegangen. Im Anschluss daran folgt eine kritische Auseinandersetzung mit dem Berufsfeld und letztlich wird alles in einem Fazit zusammenfassend betrachtet.


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Product Details
  • ISBN-13: 9783656839026
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656839026
  • Publisher Date: 26 Nov 2014
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 54 gr


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