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Beratungsplattformen im Internet. Chancen und Risiken als digitaler Distributionskanal für die Kapitalanlagevermittlung

Beratungsplattformen im Internet. Chancen und Risiken als digitaler Distributionskanal für die Kapitalanlagevermittlung

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Allgemeines, Note: 1,0, BEST-Sabel-Bildungszentrum GmbH, Sprache: Deutsch, Abstract: Der digitale Wandel vollzieht sich inzwischen seit über zwei Jahrzehnten. Nachdem er andere Bereiche der Wirtschaft wie die Musik- und Medienindustrie grundlegend revolutionierte, setzt dieser nun auch in der Finanzbranche ein. Mit dem Internet steht den Anbietern von Finanzdienstleistungen ein weiterer Distributionskanal zur Verfügung, der erst seit kurzem von vielen jungen Unternehmen zum Angriff auf die etablierten Dienstleister genutzt wird und das Potential großer Machtverschiebungen in sich birgt. Da im Internet auch kleine Anbieter sehr erfolgreich große Kundengruppen erreichen können verschärft sich die Wettbewerbssituation. Dies erhöht die Notwendigkeit, sämtliche Aktivitäten konsequent auf die Bedürfnisse der Kunden und derer Befriedigung auszurichten, um in Zukunft am Markt bestehen zu können. Daher ist es für alle Wettbewerber unabdingbar fortlaufend in Erfahrung zu bringen, was die Kunden vom eigenen Unternehmen erwarten. Mit dieser Arbeit wird die aktuelle Situation der Branche, speziell der Finanzberatung zum Vertrieb von Kapitalanlageprodukten und ihre Rahmenbedingungen dargestellt. Es wird aufgezeigt, wie das Internet dazu zwingt, die klassischen Marketingaktivitäten durch die Anwendung eines innovativen Instrumentariums zu ergänzen und welche technischen Möglichkeiten zur Platzierung eigener Online-Angebote beispielsweise bereits existieren. Mittels einer durchgeführten Befragung wurden die aktuellen Bedürfnisse und Vorstellungen einer ausgewählten Gruppe von Personen bzgl. der Finanzdienstleistung ermittelt, um aus dem Ergebnis Chancen und Risiken von Beratungsplattformen im Internet für den Finanzdienstleistungsanbieter ableiten zu können. Hierfür wurde in Erfahrung gebracht, wie Finanzdienstleistungen heute bevorzugt in Anspruch genommen werden und welche Wünsche die Befragten für die zukünftige Handhab


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Product Details
  • ISBN-13: 9783668144385
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3668144389
  • Publisher Date: 26 Feb 2016
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 131 gr


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Beratungsplattformen im Internet. Chancen und Risiken als digitaler Distributionskanal für die Kapitalanlagevermittlung
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