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Bedeutung von Authentizität für die Unternehmenskommunikation: Ist Täuschung in der Unternehmenskommunikation erlaubt?

Bedeutung von Authentizität für die Unternehmenskommunikation: Ist Täuschung in der Unternehmenskommunikation erlaubt?

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,0, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, die Bedeutung von Authentizität für die Unternehmenskommunikation herauszustellen und eine Antwort auf die Frage zu finden, ob Täuschung in der Unternehmenskommunikation erlaubt ist. Zunächst wird das Thema der Authentizität näher beleuchtet. Die theoretisch-konzeptionelle Grundlage thematisiert die Grundlagen und Begrifflichkeiten der Authentizität und versucht, die Bedeutung von Authentizität einzugrenzen. Anschließend wird Authentizität im Rahmen der Unternehmenskommunikation betrachtet. Im weiteren Verlauf untersucht die Arbeit die ethischen Grundlagen der Unternehmenskommunikation und stellt dabei die Grundzüge einer ethisch und moralisch ausgerichteten PR-Arbeit dar. Dabei wird gleichzeitig das Verhältnis zwischen Vertrauen und Täuschung in der Unternehmenskommunikation herausgestellt. Außerdem wird deutlich, wie mit der Vielfalt an Täuschungsformen und deren technisch-gestalterischen Möglichkeiten umgegangen werden kann. Lügen, Manipulation und Täuschung. Wahrheiten und Unwahrheiten liegen oft nah beieinander. Ob in der Politik, der Kultur oder im Unternehmen: Der Wunsch nach Authentizität scheint in der Gesellschaft immer bedeutungsvoller. Gerade in der heutigen mediatisierten und digitalen Welt spielt das Thema der Authentizität eine immer größer werdende Rolle. Besonders in der Unternehmenskommunikation wird die Frage nach authentischer Berichterstattung immer interessanter. Es ist eine wohlbekannte Tatsache, dass authentische Unternehmensführung den Erfolg sichert. Doch wie können Unternehmen authentisch und wertorientiert kommunizieren? Und was muss die Unternehmenskommunikation leisten, um in einer zunehmend divergenten Gesellschaft Erfolge zu sichern?


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Product Details
  • ISBN-13: 9783346088246
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 3346088243
  • Publisher Date: 17 Dec 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ist Täuschung in der Unternehmenskommunikation erlaubt?
  • Width: 148 mm


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