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Bedeutung und Auswirkungen der unterschiedlichen Erfolgsbegriffe auf das Management von deutsch-chinesischen Joint Ventures

Bedeutung und Auswirkungen der unterschiedlichen Erfolgsbegriffe auf das Management von deutsch-chinesischen Joint Ventures

          
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About the Book

Inhaltsangabe: Problemstellung: Von vielen Wirtschaftsexperten wird Asien als die Wachstumsregion des 21. Jahrhunderts angesehen. Die Volksrepublik China bekleidet in dieser Region eine herausragende Position. Sie liegt mit ihren jährlichen Wachstumsraten, von zuletzt bedingt durch die Asienkrise "nur" 8%, nicht nur weit vor den Industrienationen, sondern auch vor den meisten asiatischen Staaten. Mit einer Bevölkerung von mehr als 1,2 Milliarden Menschen beflügelt dies westliche Vorstellungen von einem enormen Absatzpotential. Die Volksrepublik China wird daher als der Absatzmarkt der Zukunft angesehen. In der Vergangenheit wurde aufgrund von rechtlichen Rahmenbedingungen und unzureichender Marktkenntnis in den meisten Fällen die Form des Joint Ventures gewählt, um Zutritt zum chinesischen Markt zu erlangen. Allerdings ist in letzter Zeit zunehmend vom Scheitern solcher Kooperationen zu hören. Es wird darüber nachgedacht, ob ein Joint Venture mit einem chinesischen Partner die geeignete Strategie ist, um auf dem chinesischen Markt Fuß zu fassen. Zunehmend wird daher seitens der deutschen Unternehmen versucht und von Unternehmensberatern empfohlen, den Alleingang zu wagen, und den chinesischen Markt mit Hilfe von Wholly Foreign Owned Enterprises (WFOE), Tochterunternehmen mit 100%iger Kapitalbeteiligung, zu bearbeiten. Doch fraglich ist zum einen, ob dadurch bestehende Probleme gänzlich beseitigt werden können. Andererseits verbietet chinesisches Recht gerade in lukrativen Bereichen (Medien, Handel, Post- und Telekommunikation, sowie Automobil- und Motorenbau) für Ausländer den Alleingang und gesteht nur eine Kapitalbeteiligung von maximal 49% zu. In diesen Bereichen ist ein Joint Venture per Gesetz vorgeschrieben. Gang der Untersuchung: Die Diplomarbeit ist so aufgebaut, daß zuerst die unterschiedlichen Erfolgsbegriffe aus deutscher und chinesischer Sicht erarbeitet werden, um darauf aufbauend Auswirkungen auf das Management deutsch-chinesischer Joint Ventures d


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Product Details
  • ISBN-13: 9783838619408
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838619404
  • Publisher Date: 01 Dec 1999
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 149 gr


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Bedeutung und Auswirkungen der unterschiedlichen Erfolgsbegriffe auf das Management von deutsch-chinesischen Joint Ventures
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