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Bedeutung sozialer Netzwerke für das Personalmanagement

Bedeutung sozialer Netzwerke für das Personalmanagement

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: In den vergangenen Jahren haben soziale Netzwerke stark an Bedeutung gewonnen. Begonnen hat alles 1997 mit der Entwicklung der Plattform sixDegrees.com, die 2001 am fehlenden Geschäftsplan scheiterte. Facebook kann Ende 2013, nach fast 10 Jahren, 1.228 Mio. Nutzer weltweit zu ihrem aktiven Mitgliederstamm zählen . Diese enorme Entwicklung, gefeuert von der Generation Y macht es notwendig für Unternehmen ebenfalls am Social Networking teilzunehmen. Heute haben bereits viele Unternehmen sogenannte Fanpages bei Facebook und Co. Doch was sind soziale Netzwerke und welche Bedeutung kommt ihnen explizit im Personalmanagement für Unternehmen und Mitarbeiter zu? Wer ist diese neuartige Generation? Welche Vor- und Nachteile von Social Networking im HR lassen sich erkennen und welche Gefahren und Risiken erwachsen aus ihrer Nutzung? Im Rahmen dieser Arbeit wird auf obige Fragen eingegangen. Hauptziel ist es die Bedeutung sozialer Netzwerke für das Personalmanagement von jungen Menschen zu erklären.


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Product Details
  • ISBN-13: 9783656712459
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr
  • ISBN-10: 365671245X
  • Publisher Date: 27 Aug 2014
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm


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Bedeutung sozialer Netzwerke für das Personalmanagement
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Bedeutung sozialer Netzwerke für das Personalmanagement
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