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Bedeutung kulturtouristischer Angebote als Wirtschafts- und Imagefaktor für Mecklenburg-Vorpommern anhand von Fallbeispielen

Bedeutung kulturtouristischer Angebote als Wirtschafts- und Imagefaktor für Mecklenburg-Vorpommern anhand von Fallbeispielen

          
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About the Book

Inhaltsangabe: Zusammenfassung: Die Tourismusentwicklung in Mecklenburg-Vorpommern braucht neue Impulse, um Wachstum zu schaffen. Seit 2004 stagniert auch in dieser Region die touristische Nachfrage und touristisches Wachstum ist kein Selbstläufer mehr. Die Autorin arbeitet bereits seit vielen Jahren in den Bereichen Kultur und Tourismus und widmete sich in dieser Diplomarbeit zum KulturManagement dem Segment des Kulturtourismus des Landes, einem bisher wenig genutztem Potential. Mecklenburg-Vorpommern - quo vadis Kulturtourismus? Ziel dieser Arbeit ist es, den Kulturtourismus in Mecklenburg-Vorpommern insbesondere unter dem Aspekt der Nutzung kulturhistorischer Objekte und Anlagen vorzustellen. An Hand von acht Fallbeispielen und deren Nutzungs- und Marketingkonzepten sollen ihre Bedeutung und Auswirkungen auf den Kulturtourismus der Region und des Landes, auf die Entwicklung des Standortes sowie auf das touristische Image untersucht werden. Um einen allgemeinen wirtschaftspolitischen Einstieg in das Thema zu bekommen, wird im ersten Teil der vorliegenden Arbeit der Tourismus als wichtige Wirtschaftsbranche des Landes auf der Basis der aktuell verfügbaren Quellen belegt. Im zweiten Teil der Arbeit werden theoretische Grundlagen des Kulturtourismus, dessen Wechselwirkung auf andere Bereiche und Branchen beschrieben und auf einige Lehrmeinungen zu diesem Thema eingegangen. Dies sind die Grundlagen, die in dem nachfolgenden praktischen Teil und Schwerpunkt der Arbeit zur Anwendung kamen. Hier werden die bisherige Entwicklung des Kulturtourismus seit 1990 in Mecklenburg-Vorpommern dargestellt, auf die Entwicklungs- und Wachstumspotentiale dieses Tourismussegmentes eingegangen und an Falluntersuchungen die kulturtouristische Nutzung von Baudenkmälern, Objekten und Anlagen sowie die damit verbundenen positiven Synergien und Wechselwirkungen zwischen Standortwerbung, regionalem Image, Wirtschafts- und Arbeitsmarkt beispielhaft vorgestellt, analysiert und bewertet.


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Product Details
  • ISBN-13: 9783838685052
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 148 mm
  • ISBN-10: 3838685059
  • Publisher Date: 21 Dec 2004
  • Height: 210 mm
  • No of Pages: 184
  • Series Title: German
  • Weight: 245 gr


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Bedeutung kulturtouristischer Angebote als Wirtschafts- und Imagefaktor für Mecklenburg-Vorpommern anhand von Fallbeispielen
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