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Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche: Lösungsansätze für den Einstieg und Praxis

Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche: Lösungsansätze für den Einstieg und Praxis

          
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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth, Sprache: Deutsch, Abstract: Diese Arbeit basiert auf einer Vielzahl an Literaturquellen und wissenschaftlichen Fachbüchern. Hieraus werden unterschiedliche Ansichten sowie Lösungsansätze herausgearbeitet und in eine Verbindung mit dem Tourismus gebracht. Daneben werden Statistiken und Analysen zur Nutzung des Internets im Bezug auf den Tourismus herangezogen. Diese helfen die aktuelle Bedeutung des Web 2.0 für die Tourismusbranche darzulegen. Ausgewählte Best Practice Beispiele sollen die Anwendungsmöglichkeiten des Social Web verdeutlichen und klare Handlungsanweisungen für Tourismusanbieter erklären. An Hand der Aufsatzsammlung "Social Web im Tourismus: Strategien - Konzepte - Einsatzfelder" von Amersdorffer, Bauhuber, Egger und Oellrich werden einzelne Anwendungsfelder auf theoretische sowie auch praktische Weise aufgezeigt. Das Buch behandelt neben grundsätzlichen Elementen des Web 2.0 auch praktische Anwendungen des Social Web im Tourismus, Fallstudien zur Anwendung von Web 2.0- Technologien im Tourismus, das Semantic Web wie auch den Kommunikationswandel im Internet mit seinen Folgen. Diese Lektüre gilt als Grundlage für die Lösung der Problemstellung dieser Arbeit. Daneben wird das Thema Social Media mit besonderem Augenmerk auf den Unternehmensbezug mithilfe des Buches "Social Media Marketing: Marketing mit Blogs, Sozialen Netzwerken und weiteren Anwendungen des Web 2.0" von Hettler bearbeitet. Die Bachelorarbeit ist insgesamt in fünf Kapitel untergliedert. Im ersten Kapitel dieser wissenschaftlichen Arbeit wird an das Thema herangeführt, die Problemstellung aufgezeigt und die Zielsetzung dargestellt. [...]


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Product Details
  • ISBN-13: 9783656031925
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 136 gr
  • ISBN-10: 3656031924
  • Publisher Date: 24 Nov 2011
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Sub Title: Lösungsansätze für den Einstieg und Praxis
  • Width: 148 mm


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Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche: Lösungsansätze für den Einstieg und Praxis
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Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche: Lösungsansätze für den Einstieg und Praxis
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