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Bedeutung des Strategieentwicklungsprozesses in deutschen KMU

Bedeutung des Strategieentwicklungsprozesses in deutschen KMU

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Das Thema dieser Hausarbeit ist die Bedeutung von Strategieentwicklungsprozessen in deutschen KMU. Das Ziel der Arbeit ist zu beschreiben, was Strategie ist und wie sich der Strategieentwicklungsprozess entwickelt hat. Danach folgt eine Darstellung inwieweit deutsche KMU einen Strategieentwicklungsprozess durchführen und wie relevant ein Strategieentwicklungsprozess für den Unternehmenserfolg ist. Die Hausarbeit wird erstellt anhand der Recherche aktueller Literatur sowie der Auswertung aktueller Studien zum Thema. Die Literaturauswertung beschränkt sich nur auf einen kleinen Teil der vorhandenen Literatur. Der Umfang an Literatur und damit verbundenen geistigen Strömungen seit Entstehung der strategischen Disziplin in den 50er Jahren ist so groß, dass für einen tieferen Einblick weitere Arbeiten herangezogen werden müssen. Einen umfassenden Überblick zu der vorhandenen Literatur liefert beispielsweise zu Knyphausen-Aufsess in der 1995 erschienen Habilitationsschrift "Theorie der strategischen Unternehmensführung: state of the art und neue Perspektiven". Im ersten Teil dieser Arbeit erfolgen eine Beschreibung des Strategiebegriffes in der BWL sowie ein grober Überblick über die Entwicklung der strategischen Disziplin. Darauf aufbauend folgt eine Beschreibung der Entwicklung des klassischen Strategieentwicklungsprozesses. Danach werden einige methodische Ansätze zur Strategieentwicklung vorgestellt. Hier bewegt sich der Verfasser in einem klar abgegrenzten Rahmen. Er beschränkt sich auf eine auszugsweise Beschreibung der 10, von Henry Mintzberg definierten, strategischen Denkschulen. Im zweiten Teil wird anhand aktueller Studien untersucht, ob es einen Strategieentwicklungsprozess in deutschen KMU gibt und wie die praktische Wirklic


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Product Details
  • ISBN-13: 9783346085337
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346085333
  • Publisher Date: 07 Dec 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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