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Bedeutung der Corporate Social Responsibility im Rahmen der Strategieentwicklung

Bedeutung der Corporate Social Responsibility im Rahmen der Strategieentwicklung

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Hochschule für Technik und Wirtschaft Berlin (BIfAW), Veranstaltung: Strategisches Management, Sprache: Deutsch, Abstract: Das Thema der nachhaltigen Entwicklung wird im Zusammenhang mit aktuellen gesellschaftlichen Evolutionen und Prozessen im Diskurs immer präsenter. Dabei wird nachhaltige Entwicklung als ein Drei-Säulen-Modell aufgefasst das sowohl ökonomische, ökologische als auch soziale Aspekte berücksichtigt.. Frühe Ansätze der Nachhaltigkeit befassen sich verstärkt mit der ökologischen Ebene, also der Möglichkeit von Unternehmen ressourcenschonend und emissionsarm zu produzieren/agieren. Jedoch wurde durch den sich beschleunigenden Prozess der Globalisierung sowie der damit verbundenen Risiken zunehmender sozialer Ungleichheit, die Notwendigkeit der Ausdehnung einer auch in sozialer Hinsicht nachhaltigen Entwicklung erkannt. Der Begriff der sozialen Nachhaltigkeit wurde zu Beginn der 90er Jahre Synonym für den Begriff der corporate social responsibility (CSR) verwendet. Mittlerweile wird unter corporate social responsibility ein Teilbereich der sozialen Nachhaltigkeit bezeichnet: die unternehmerische Gesellschaftsverantwortung bzw. Sozialverantwortung von Unternehmen und Organisationen. Der Trend zum freiwilligen gesellschaftlichen Engagement von Unternehmen ist mittlerweile auch für europäische Unternehmen zu berücksichtigen. Insbesondere aufgrund der internationalen Diskussion im Hinblick auf unternehmerische Verantwortung und der wachsenden Aufmerksamkeit und Erwartungen der europäischen Kunden für das Thema der unternehmerischen Sozialverantwortung müssen Unternehmen bei der Entwicklung einer Unternehmensstrategie CSR berücksichtigen. Darüber hinaus nehmen soziale Kriterien zunehmend Einfluss auf die Investitionsentscheidungen von Einzelpersonen und Organisationen in deren Rolle als Verbraucher und Investoren. Eine Implementierung im Rahmen d


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Product Details
  • ISBN-13: 9783656184263
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656184267
  • Publisher Date: 07 May 2012
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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