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Bedeutung der Banken bei Unternehmenskrisen und der Einfluss der Marke

Bedeutung der Banken bei Unternehmenskrisen und der Einfluss der Marke

          
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About the Book

Diplomarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, Hanseatische Verwaltungs- und Wirtschafts- Akademie VWA gemeinnützige GmbH, Studienzentrum Hamburg, Veranstaltung: Turnaround Management, Sprache: Deutsch, Abstract: Zur Gruppe des Mittelstandes zählen 99 % aller Unternehmen in Deutschland. Diese Gruppe erreicht einen Beschäftigungsanteil von mehr als 60 %. Der Anteil des Mittelstandes an den erzielten Umsätzen macht knapp 36 % aus. An den Bruttoinvestitionen aller Unternehmen sind sie mit fast 45 % beteiligt und der Anteil an der erwirtschafteten Bruttowertschöpfung liegt bei gut 50 % . Im Mittelstand wird der Anstoß zur Sanierung oft durch das Kreditinstitut gegeben. Hier ist die Beziehung zur Hausbank ein wesentlicher Faktor für die Entwicklung des Unternehmens. Banken und Kreditinstitute sind maßgeblich an einer Restrukturierung oder Sanierung beteiligt und tragen im Insolvenzfall, neben den Gesellschaftern, das höchste Verlustrisiko. Kreditinstitute müssen an Sofortmaßnahmen beteiligt werden. Den Banken ist daher eine Schlüsselstellung in der Sanierung zuzuweisen. Dagegen sind es große Konzerne wie Herlitz, Philipp Holzmann oder Karstadt jedoch die in den Fokus der Öffentlichkeit geraten, wenn das Unternehmen strauchelt oder Insolvenz anmelden muss. Namhafte Unternehmen - Marken mit Image und Präsenz im Markt. Unternehmenskrisen sind immer aktuell. Sie sind ein ständiger Begleiter der Betriebs- und Finanzwirtschaft. Aber ist die Bereitschaft, insbesondere die der Banken, sich bei namhaften Unternehmen mit Sanierungskonzepten zu befassen höher, als mit der Sanierung eines "unbekannten" Unternehmens aus dem Mittelstand? Mit der Beantwortung dieser Fragestellung beschäftigt sich diese Arbeit.


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Product Details
  • ISBN-13: 9783668293663
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 366829366X
  • Publisher Date: 09 Sep 2016
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 95 gr


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