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Bedeutung von Arbeitgeberawards und empirische Analyse der Auswirkungen im Kontext von Employer Branding

Bedeutung von Arbeitgeberawards und empirische Analyse der Auswirkungen im Kontext von Employer Branding

          
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About the Book

Bachelorarbeit aus dem Jahr 2017 im Fachbereich Führung und Personal - Employer Branding, Note: 1,5, Duale Hochschule Baden-Württemberg Mannheim, früher: Berufsakademie Mannheim, Sprache: Deutsch, Abstract: Diese Projektarbeit beschäftigt sich mit Arbeitgeberawards in Deutschland. Es wird der Frage nachgegangen, ob ein Zusammenhang zwischen verliehenen Arbeitgeberawards und der Entscheidung potentieller Arbeitnehmer besteht. Ziel ist es zu klären, ob sich Arbeitnehmer eher für einen Arbeitgeber entscheiden, der durch eine Institution eine Auszeichnung als besonders guter Arbeitgeber erhalten hat. Die Unternehmen in Deutschland sehen sich vor der Herausforderung, wie sie die jungen Generationen für sich gewinnen können. Durch die starke und rapide Entwicklung unserer Gesellschaft wird es immer schwieriger, das Personalmarketing an die Bedürfnisse der Arbeitnehmer anzupassen. Die digitale Vernetzung der künftigen Arbeitnehmer steigt immer weiter an. Da der Kampf um Nachwuchskräfte größer denn je ist, haben Unternehmen heute schon keine andere Wahl und kommen an der Digitalisierung der Recruiting-Prozesse nicht mehr vorbei. Unternehmen gehen immer neue Wege, um die jungen Generationen zu erreichen. Da der Arbeitsmarkt ein sehr komplexes Konstrukt ist und es kaum eine Möglichkeit gibt, vor einer Anstellung als Arbeitnehmer einen tatsächlichen Blick von dem präferierten Unternehmen zu erhalten, basieren die Meinungen über ein Unternehmen nicht auf Erfahrungswerte, sondern unter anderem auf dem Image, den Produkten und den Urteilen von Freunden, Familien und Professoren. Damit das Image für potentielle, aktuelle und ehemalige Arbeitnehmer verbessert wird, versuchen die Unternehmen immer wieder neue Anreize zu schaffen, das Employer Branding, also die Arbeitgebermarke zu stärken. Um die Übersicht behalten zu können, orientieren sich Arbeitssuchende immer öfter über den potentiellen Arbeitgeber in Bewertungsportalen im Internet. In den letzten Jahren haben diese Portale


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Product Details
  • ISBN-13: 9783668890145
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3668890145
  • Publisher Date: 29 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 127 gr


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