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Basiswissen Kundenorientierung - Kundenbindung: Strategien Fur Erfolgreiche Kundenbeziehungen

Basiswissen Kundenorientierung - Kundenbindung: Strategien Fur Erfolgreiche Kundenbeziehungen

          
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About the Book

Warum soll ein Kunde eigentlich ausgerechnet Ihr Angebot in Anspruch nehmen und nicht das Ihrer Mitbewerber? Haben Sie sich diese Frage schon einmal gestellt? Um den Herausforderungen am Markt - austauschbare Produkte und Dienstleistungen sowie wachsende Macht der Kunden - erfolgreich zu begegnen, wird Kundenorientierung auch fur kleine und mittlere Unternehmen immer bedeutender. Kundenerwartungen zu kennen ist die Voraussetzung fur den Markterfolg: Nur wenn Sie den individuellen Bedurfnissen Ihrer Kunden gerecht werden, gewinnen Sie wirklich zufriedene Kunden, die Ihnen langfristig de Treue halten - und verschaffen sich so echte Wettbewerbsvorteile. Ziel dieses Leitfadens ist es, Ihnen einen schnellen und kompakten Einblick in die Grundkonzepte der Kundenorientierung und der Kundenbindung zu geben. Er beschreibt praxisorientiert Strategien und Methoden des aktiven Beziehungsmanagements. Ein Querschnitt der in der Praxis zum Einsatz kommenden Kundenbindungsinstrumente wird dabei ebenso behandelt wie organisatorische Aspekte. Zahlreiche Checklisten und Arbeitsunterlagen erleichtern die Umsetzung im Alltag des Marketings.


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Product Details
  • ISBN-13: 9783896442529
  • Publisher: Duncker & Humblot
  • Publisher Imprint: Duncker & Humblot
  • Height: 295 mm
  • No of Pages: 49
  • Series Title: Das Kleine 1x1 Des Marketings
  • Sub Title: Strategien Fur Erfolgreiche Kundenbeziehungen
  • Width: 211 mm
  • ISBN-10: 389644252X
  • Publisher Date: 01 Jan 2005
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 185 gr


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