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Basic Statistics for Business and Economics

Basic Statistics for Business and Economics

          
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About the Book

Lind/Marchal/Wathen: Basic Statistics for Business and Economics, Sixth edition is a derivative of the best-selling Statistical Techniques in Business and Economics, offering the essential topics of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Modern computing tools and applications are introduced, but the text maintains a focus on presenting statistics content as opposed to technology or programming methods, and the sixth edition continues as a "students" text with increased emphasis on interpretation of data and results. Salient Features Basic Statistics for Business and Economics provides a short and understandable, step by step approach. Based on the more complete Statistical Techniques for Business and Economics, Basic has the same style and content coverage, just fewer chapters and optional topics in a shorter, less expensive text. Reading and homework assignments will be less intimidating to beginning students and students will be more motivated to use a text that looks and feels easier to use. More real world data and scenarios are used in exercises and examples, providing students with more realistic and relevant applications and motivation. Optional computer exercises and web-based exercise allow students to use technology and the World Wide Web for very current information and data for projects at the direction of the instructor. Statistics in Action boxes (about 2 per chapter) provide additional short yet enriching readings on business and economics as well as the history and development of the field. Web exercises related to companies, markets, government organizations, and university data sets enhance students facility and with and use of data. Instructors and students will find these web exercises and data sets useful because they allow the student to experiment with real world examples, and apply their statistical knowledge in up-to-date applications. They also afford students to gain more comfort and familiarity with the vast resources available on the web. A Pronunciation Key listing the math symbol, its meaning, and how to pronounce it follows at the end of chapter. This helps students gain confidence in the language of statistics and retain the meaning of the symbol. (It also helps a student understand the professor's lectures when new symbols, etc. are introduced). Visual Statistics, a statistical software tool to analyze data, is included free on the Student CD-ROM. Students will benefit from the ability to illustrate the effects of manipulating statistical data for better interpretation of concepts. Excel, MegaStat for Excel, and Minitab "screencam tutorials" provide students with a personal walkthrough with voice over showing how to use these programs for doing statistics. Students can run these with literally one click and have a complete tutorial for review, and they can fast forward at any time. In essence, students have the equivalent of a personal tutor available to use at any time. The kinds of questions about 'how do I do XYZ' that professors, lab assistants, or tutors have to answer are answered.


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Product Details
  • ISBN-13: 9780071263658
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Edition: 6 Rev ed
  • No of Pages: 640
  • Weight: 1091 gr
  • ISBN-10: 0071263659
  • Publisher Date: 01 Feb 2008
  • Binding: Paperback
  • Height: 670 mm
  • Spine Width: 210 mm
  • Width: 10 mm


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