About the Book
Features
- Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity
- Includes a greatly expanded directory of contacts in the advertising industry
- Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students
- Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
Features
- Reflects the latest developments in the C++ANSI standard including substantial detail on the new STL libraries.
- Explains how an object-oriented programming concept is supported by a language feature.
- Teaches by example, introducing you to full working programs right from the start.
- Incorporates interactive, proven exercises to help check your understanding of key OO concepts and put them into practice.
About the Authors
Ira Pohl is a professor of Computer Science at the University of California, Santa Cruz. He has two decades of experience as a software methodologist and is an international authority on C++ and C programming. He has consulted with Digital Equipment Corporation, Apple, Stanford Linear Acclerator Center and various other companies.Features
- The testing chapter has been restructured and in parts rewritten, also an emphasis on early testing has been added.
- The discussion of robust object structures has been increased and also an example has been added.
- The notion of a development case has been introduced as a way to adapt a general process to the specific needs of an organization or a project.
About the Authors
Dr. Ivar Jacobson has over 20 years experience in the design of large-scale real-time systems iin the telecommunications industry. He developed and early object-based design technique, a major portion of which has evolved into the international standard CCITT/SDL. He has extensive industrial teaching experience and has served OOPSLA, ECOOP and TOOLS program committees.
Magnus Christerton, Patrik Jonsson and Gunnar Overgaard are actively involved in the development and use of Objectory at Objective Systems.Features
- The awards for this book keep piling up! They include Software Development Magazine Jolt Award for best book, 2003; Java Devloper's Journal Reader's Choice Award for Best Book, 2003, 2001, 1998; JavaWorld Editor's Choice Award for Best Book 2001; Software Development Magazine Productivity Award, 1999
- 12 new chapters including chapters on Generics and Arrays
Features
- In-depth coverage of both Web applications and Web services.
- Includes detailed chapters on ADO.NET data access and securing .NET applications.
- Contains a "crash course" on Visual Basic .NET for both new VB developers and those upgrading from VB6!
Features
- Uses the basic commands/features of AutoCAD unchanged from release 2000 onwards, making the book version-independent
- Helps learn AutoCAD while drawing machine elements with no reference to any book/manual on AutoCAD
- Exposure to working in paper space and model space
- Drawings explained with 3-D solid models
- Simplifies the task of obtaining orthographic projections from Solid Models in 3-D environment
- Solved example problems and practice problems
Features
- Extensively revised coverage of relevant topics throughout
- The last three chapters are completely updated and revised
- Financial analysis and analytical techniques are discussed in conjunction
Features
- Embraces all of the main subject areas associated with multimedia communications in a single textbook;
- Extensive use of details diagrams and worked examples as an aid to understanding each major topic;
- End of chapter exercises associated with all topics covered.
About the Authors
Fred Halsall is a Professor of Communications Engineering at the University of Wales, Swansea. Professor Halsall has been involved in research and education in the field of computer networking for the past 30 years. He has published over 50 refereed journal and conference papers. His four textbooks include the successful Data Communications, Computer Networks and Open Systems. He is a Fellow of the IEE and a member of the IEEE.Features
- A copy of the Keil hardware simulator for the 8051 microcontroller is included on the CD, so that readers can try out all of the examples in the book -
- All of the code is written entirely in C: no knowledge of assembly language is needed.
- Programmers with experience of C, C++ or Java on a desktop PC or workstation will therefore be able to get up and running very quickly.
- Key techniques required in all embedded systems are covered in detail, including the control of port pins and the reading of switches.
- The book covers the microcontroller serial interface, widely used for debugging embedded systems, as well as for system maintenance and for data acquisition applications.
- The book presents a complete embedded operating system which uses less than 1% of the available processor power in an 8-bit processor. All source code for the OS is provided in the book.
Features
- Top authors from each HOT and emerging XML area drill deep to bring you competency and confidence within the areas of XML that are normally outside of your everyday world.
- Code samples, examples and context make the XML developer comfortable and confident in launching into new areas of XML
- Authorship comes from Java, Microsoft and Open Source backgrounds to provide all sides of the story.
About the Authors
RON SCHMELZER (lead author) ties all the XML chapters and topics together for us just as he does with his organization "ZapThink". Founder and senior analyst of ZapThink, Ron is a well-known expert in the field of XML and XML-based standards and initiatives. He has been featured in and written for periodicals, and has spoken at numerous industry conferences including XML One, Comdex, and Internet World on the topic of XML.
TRAVIS VANDERSYPEN Programmer with EPS Software corporation. Five years development experience in XML, UML, XSLT, Fox Pro, HTML etc. Travis writes articles and speaks at multiple conferences on Microsoft.NET related topics.
JASON BLOOMBERG Ashton Services. eBusiness industry expert and proven thought leader with over 6 years of technical hands-on and management experience with Internet/Web technology, and over 9 years of IT consulting experience. Program Director of on-line retail research for IDC Research, East Coast director of Technology for WaveBend.
SAM HUNTING is truly an expert in XML/SGML DTDs, XTM (XML Topic Maps), and XML Schemas. He has crafted every phase of XML development, from client interviews, through developing requirements and specifications, to programming schemas, writing their technical documentation, and user interface development for XML tools.
MADHU SIDDALINGAIAH is a Physicist specializing in emerging technologies like Java and the Web. Over the past 10 years, Madhu has worked with world leaders in high technology fields which include satellite instrumentation, communications receivers, and 3D graphics. His former employers include NASA Goddard, Naval Research Laboratory, Watkins- Johnson (now part of BAE Systems), and Fairchild Space & Defense (now an Orbital division).
CHAD DARBY the founder of J9 Consulting, a Java consulting firm. He has experience developing n-tier web applications for Fortune 500 companies and the Department of Defense. Chád has published articles in Java Report, Java Developer's Journal, and Web Techniques. He has also been an invited speaker at conferences including SD West 99, XML DevCon 2000, and JavaCon 2000. He has co-authored several Java related titles for WROX.
MIKE QUALLS Web Master for Minokc.com. Advanced ASP and Visual Basic Web Developer.
DAVID HOULDING an Infrastructure Architect with eight years of design and development experience and a strong academic background. Experience with modeling, design and development of infrastructure for secure distributed object systems using web, wireless & voice access technologies.
Features
- Book caters to the needs of persons appearing for job interviews, UPSC, as well as campus-placement interviews.
- New kinds of interviews, such as videoconference interview and telephonic interview have been incorporated.
- Frequently asked questions and their answers have been provided for the benefit of the reader.
- One whole chapter is dedicated to guide the reader to prepare for group discussion.
- Examples of résumés and tips for writing effective résumé are given.
Features
- NEW - Increased emphasis on high-speed networks-Dictated by new trends in computer systems, video applications, and client/server computing.
- Detailed treatment of Gigabit Ethernet and 100-Mbps token ring.
- Added background chapter on TCP/IP.
- Updated material on wireless LANs -Gives students background information pertaining to the 802.11 standards in an increasingly important area of network installations.
- Focus on bridges.
- NEW - Current description of SNMP.
- Complete treatment of standards-Includes IEEE 802; ANSI; specifications from the ATM forum; and the Fibre Channel Association.
- Unified treatment of internetworking.
- In-depth coverage of network management.
- Coverage of structured cabling systems and cabling types.
- Chapter-end recommended Web sites and reading lists.
Features
- Integrates theory and practice through the use of numerous worked examples
- Includes case studies in different areas where soft-computing techniques are applied in real-world situations
- Extensive coverage of control applications
- Extensive student and lecturer support available via the Web (including Matlab files)
About the Authors
Fakhreddine Karray is Professor of Electrical and Computer Engineering and Systems Design Engineering at the University of Waterloo, Canada. He was Program Chair of the 2002 IEEE International Symposium on Intelligent Control, is Associate Editor of four related journals and writes extensively in the area.
Clarence de Silva is Professor of Mechanical Engineering at the University of British Columbia, Vancouver, Canada. He is Editor-in-Chief of the International Journal of Control and Intelligent Systems, writes extensively in the area and has served as a consultant for IBM and Westinghouse in the US.
Features
Many features have been updated and expanded in this edition. They include:
- New case studies on topics such as excellent pricing strategy and simulation modeling give a simple and practical approach to quantitative methods used in business
- Solved problems in every chapter cover areas such as decision analysis, forecasting, linear programming, and financial application of nonlinear programming in portfolio selection, and project management guides students in solving chapter-end problems
- New sections on linear programming and network models include all-node-pairs, shortest paths, and solving zero-sum games.
- QA in Action boxes illustrate how business organizations and biological sciences have used quantitative analysis to solve problems
- Six modules available on the student CD-ROM include:
- Analytic Hierarchy Process
- Dynamic Programming
- Decision Theory and the Normal Distribution
- Game Theory
- Mathematical Tools: Matrices and Determinants
- Calculus-Based Optimization
Features
- A conceptual/how-to approach. The Strategy and Tactics of Pricing covers the theory of pricing through step-by-step formulas and procedures that show students how to analyze a pricing problem and formulate a pricing strategy.
- NEW re-organization around "Pricing Pyramid." Clearly defines the domain of strategic pricing and identifies the 5 key elements of an effective pricing strategy. See Chapters 3-7
- Lively writing style with practical examples that both students and practitioners find interesting and engaging. Clearly illustrates how pricing principles are being applied successfully, or misapplied unsuccessfully.
- More, current examples - Particularly related to concumer and high-tech products.
Features
- Conforms to the latest pattern and syllabus of the IIT JEE
- Each chapter has been designed to ease comprehension of complex concepts
- 2000 Carefully selected and graded MCQs to build confidence and develop speed and accuracy.
Features
- Illustrated with hundreds of screenshots--all updated to reflect the new features in PHP 6.
- Loaded with tips and techniques gleaned from real-world PHP experience by best-selling author Larry Ullman.
- Step-by-step instructions, clear screenshots, and low price point make this an ideal guide to PHP.
Features
- Focus on fundamentals
- Easy and lucid development of concepts that underlines all topics
- Step-by-step approach to the application of concepts
- Reinforces conceptual understanding as opposed to memorization and equation hunting
Features
- Interactive text accompanied by interesting visuals.
- Attractive and colourful layout.
- Life skills, personality development, and creativity have been integrated into various topics.
- Number games, a part of all the books, sharpen the mathematical skills of the students.
- Know with Derek gives extra information on the topic under discussion.
- In Grow with Derek, the author shares some personal experiences with the students, which also serve as learning tools.
Features
- Twenty different cases that allow readers to think critically about the problems and decisions relating to management
- Cases depicting various disciplines of management, i.e., human resource and industrial relation management, marketing management and finance management, to name a few
- A problem-framing feature with questions is provided at the end of each case study
- Logical, sequential and comprehensive analyses of cases through “CT scan methodology” ( a unique, first-of-its-kind approach developed by the authors to solving business case studies)
Features
- Original previous years GS questions
- Coloured map booklet
- Dynamic CSAT Dashboard
- Book Excerpts
- Additional readings
- CSAT aptitude reader
- Author’s webpage
- Social networking connectivity
- Access codes inside
Features
- Understand every nuance of this powerful trading strategy, and use it to earn attractive profits with low risk.
- Examples based on real-life market dynamics, not oversimplified abstractions.
- Powerful techniques you can start using with as little as $2,500: information previously available only through costly seminars.
Features
- Alignment with the new civil services preliminary examination (CSAT) pattern that is coverage as per the format of Paper I and Paper II
- Dynamic CSAT Dashboard – a dynamic library of useful content for CSAT 2012
- Provides four colour comprehensive map booklet
- Special chapter “Aptitude Building for the CSAT” provides useful tips, strategies and activities on building the aptitude
Features
- Strong Focus on the Concepts.
- Easy and lucid development of the concepts that underlines all the topics.
- Step-by-step approach to the application of the concepts.
- Reinforces conceptual understanding as opposed to memorization and equation hunting.
Table of Contents:
- Periodic Table and Periodicity of Properties
- Chemical Bonding and Molecular Structure
- Acids & Bases
- Chemical Reaction
- Transition Elements
- Coordination Chemistry
- Abundance and metallurgy
- Important Chemical Compounds
- Hydrogen and Its Chemistry
- Group – 1(IA) The alkali metals
- Group – 2(IIA) [Be, Mg, Ca, Sr, Ba, Ra]
- Group – 11(IIB) Cu, Ag, Au
- Group – 12(IIB) Zn, Cd, Hg
- Group – 13 (IIIA) B, Al, Ga, In, Td
- Group – 14(IVA) C, Si, Ge, Sn, Pb
- Group – 15(VA)N, P, As, Sb, Bi
- Group–16(VIA) O, S, Se, Te, Po
- Group – 17 (VIIIA) Halogens F, Cl, Br, I, and At
- Group – 18 The Noble Gases
- Analytical Chemistry
- Problems on Inorganic Reactions
