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Balanced Scorecard als ein strategisches Managementsystem in der internationalen Hotellerie

Balanced Scorecard als ein strategisches Managementsystem in der internationalen Hotellerie

          
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About the Book

Inhaltsangabe: Einleitung: Das Motiv, das bei der Themenwahl der Diplomarbeit zugrunde lag, wurde bereits im Vorwort dargestellt. Hierfür scheint kein Konzept geeigneter zu sein, als das Konzept der Balanced Scorecard - ein Managementansatz, der schon seit geraumer Zeit für großes Aufsehen sorgt. Obwohl dieser Ansatz erst seit kurzem Anwendung findet, kann er schon heute zahlreiche Erfolge verbuchen und wird zunehmend von vielen Firmen aus den unterschiedlichsten Wirtschaftsbereichen übernommen. Einzig die Hotellerie mag scheinbar nicht die Vorteile dieser Methode nutzen wollen. Will man jedoch in der heutigen wirtschaftlichen Situation überlebensfähig bleiben und zu den Gewinnern am Markt gehören, ist eine Anwendung erfolgreicher Konzepte notwendig. Um den Hotelleriesektor zur Anwendung dieses erfolgversprechenden Konzeptes zu ermutigen, wird im Rahmen der Diplomarbeit der Ansatz der BSC für diesen Bereich individualisiert und ein Leitfaden für die Erarbeitung der Balanced Scoreacrd in der Praxis entwickelt. Um einen starken Praxisbezug aufrecht zu erhalten, sind theoretische Darstellungen auf das Wesentlichste minimiert, die Ausführungen mit leicht nachvollziehbaren und anwendbaren Beispielen unterlegt. Da eine Diplomarbeit bekanntlich einer Begrenzung bezüglich des Umfangs unterliegt, muss oft auf die - mir zum Verständnis notwendige scheinende -Detailtiefe verzichtet werden. Gang der Untersuchung: Die Theorie, die dem BSC-Konzept zugrunde liegt, wird im weiteren verlauf des Kapitel 1 dargestellt. Auch wird hier angesprochen, dass sich dieser Ansatz sehr gut mit anderen Konzepten verbinden lässt. Dies ist ein sehr interessanter Aspekt und soll deshalb in der Ausarbeitung Berücksichtigung finden. Es erfolgt eine Verknüpfung des BSC-Ansatzes mit dem Lean Management Konzept, dessen Grundlagen im Kapitel 2 zusammengefasst erläutert werden. Dabei geht es nicht darum, beide Konzepte vollständig ineinander zu integrieren. Vielmehr wird eine Integration von Lean Manage


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Product Details
  • ISBN-13: 9783838652481
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838652487
  • Publisher Date: 21 Mar 2002
  • Height: 210 mm
  • No of Pages: 152
  • Series Title: German
  • Weight: 208 gr


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