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Backpacker im Web 2.0: Reiseblogs und die Auswirkung auf die Reiseentscheidung von Backpackern

Backpacker im Web 2.0: Reiseblogs und die Auswirkung auf die Reiseentscheidung von Backpackern

          
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About the Book

Bachelorarbeit aus dem Jahr 2010 im Fachbereich Tourismus - Sonstiges, Note: gut, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH, Sprache: Deutsch, Abstract: Der Begriff Web 2.0 ist momentan in aller Munde und dieses Phänomen und jene Konzepte, die mit dem interaktiven Web einhergehen, haben auch längst die Tourismusindustrie erreicht. Über die letzten Jahre sind Weblogs und hier besonders Reiseblogs ein fester und unverzichtbarer Bestandteil des World Wide Web geworden. Diese wissenschaftliche Arbeit soll mithilfe einer quantitativen Befragung untersuchen inwiefern Reiseblogs die Reiseentscheidung von Backpackern beeinflussen. Der Leser wird aufbauend an die Themenstellung herangeführt, indem zu Beginn die theoretischen Grundlagen abgehandelt werden um diese später mit den Erkenntnissen der empirischen Studie zu verknüpfen. Das Augenmerk in der Empirie wird auf die Einflussfaktoren bei der Reiseentscheidung der Backpacker gelegt, weil diese zur Beantwortung der Forschungsfrage notwendig sind. Die Daten, mit deren Hilfe die Forschungsfrage überprüft wurde, sind durch eine quantitative Umfrage erfasst worden. Die Analyse der erhobenen Daten macht deutlich, dass Reiseblogs zwar keinen erheblichen Einfluss auf die Reiseentscheidung haben, jedoch in den letzten Jahren genügend Potential entwickelt haben um sich in Zukunft als Einflussfaktor der Reiseentscheidung zu etablieren, da sie einen enormen Informationsgehalt aufgrund ihrer für den Backpacker so entscheidenden authentischen Reiseberichte anderer Traveller enthalten. Als Schlussbetrachtung dieser Arbeit wird ein Katalog an Kriterien erarbeitet, der die Einflussfaktoren der Backpacker auf deren Reiseentscheidung als zentralen Aspekt zusammenfassen soll.


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Product Details
  • ISBN-13: 9783640744367
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 145 gr
  • ISBN-10: 3640744365
  • Publisher Date: 20 Nov 2010
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Reiseblogs und die Auswirkung auf die Reiseentscheidung von Backpackern
  • Width: 148 mm


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