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Avatare: Digitale Sprecher Fur Business Und Marketing

Avatare: Digitale Sprecher Fur Business Und Marketing

          
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About the Book

I Grundlagen.- Wer braucht wofür Avatare? Konzeption und Implementierung natürlichsprachlicher Systeme - Zur Einführung.- Die Bedeutung von natürlichsprachlichen Dialogsystemen im Internet-Business.- Technische Grundlagen von natürlichsprachlichen Dialogsystemen.- Ein Quantensprung für Dialogsysteme.- II E-Business und Avatare.- "Ich habe Ihre Eingabe leider nicht verstanden" - Qualitätskriterien für Online-Tests von Bots.- Strategien für Dialogführungssysteme - Automation der Kundenkommunikation im Kontaktkanal Internet.- Schön - schnell - schlau: Online-Marketing mit Avataren.- Avatare und die Usability von Websites.- Support-Chat und Avatare als Mittel der persönlichen Kundenbetreuung im World Wide Web.- Cor@: Der Avatar der Deutschen Bank - Eine Fallstudie aus der Sicht des Auftragnehmers.- PIA - Der virtuelle Einkaufs-Guide - Eine Fallstudie des Club Bertelsmann.- Ein virtueller Berater für Yello - Auswahl, Implementierung und Betrieb eines Avatars.- III Marketing und Avatare.- Darf's ein bisschen menschlicher sein? - Virtuelle Charaktere am Point of Sale.- Robert T-Online - Eine Karriere zwischen Wirklichkeit und Cyberspace.- Robert T-Online - Ein universeller Markenbotschafter.- Avatare und Entertainment.- It's time for a Strike! - Wahlkampf einer digitalen Präsidentschaftskandidatin.- IV Ausblick.- Mehr als nur ein nettes Gesicht: Embodied conversational interface agents.- Mit Hand und Fuß - Die Bedeutung der nonverbalen Kommunikation für die Emotionalisierung von Dialogführungssystemen.- Virtualisierung und Personalisierung - Technologietrends machen Avatare zur innovativen Mensch-Maschine-Schnittstelle.


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Product Details
  • ISBN-13: 9783540439929
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 234 mm
  • No of Pages: 320
  • Series Title: X.Media.Press
  • Sub Title: Digitale Sprecher Fur Business Und Marketing
  • Width: 156 mm
  • ISBN-10: 3540439927
  • Publisher Date: 08 Jan 2003
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 625 gr


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