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Automatisation du marketing

Automatisation du marketing

          
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About the Book

Au cours des deux derniers siècles, l'importance de l'automatisation s'est accrue de manière exponentielle en raison de la complexité croissante des produits et services du monde moderne. En tant que tel, afin de suivre ce niveau d'innovation, les fonctions commerciales nécessaires pour gérer, commercialiser et vendre ces offres doivent être régulièrement révisées, en particulier lorsque de nouvelles technologies apparaissent qui pourraient faciliter cette révision. Dans le cas de ce livre, la technologie en question est l'automatisation du marketing. Plus précisément, l'idée est de proposer une définition concrète de ce qu'est l'automatisation du marketing, de ce qu'elle implique et de ce qui compte vraiment comme automatisation du marketing, ainsi que de son évolution dans le temps. En outre, il s'agit de découvrir l'impact de l'automatisation du marketing et de ses outils sur les pratiques de marketing existantes des entreprises, sur les professionnels du marketing exerçant des fonctions de marketing et, surtout, sur l'éducation et la formation des futurs professionnels du marketing.


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Product Details
  • ISBN-13: 9786204139043
  • Publisher: Editions Notre Savoir
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 145 gr
  • ISBN-10: 6204139045
  • Publisher Date: 07 Oct 2021
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm


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