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Auswahlkriterien von Business Angels. Analyse der Sendung Die Höhle der Löwen

Auswahlkriterien von Business Angels. Analyse der Sendung Die Höhle der Löwen

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Universität Siegen, Sprache: Deutsch, Abstract: Obwohl die Gründungszahlen in Deutschland rückläufig sind und die Bundesrepublik im Gegensatz zu anderen europäischen Ländern eine geringe Rate an Unternehmensgründungen vorweisen kann, etabliert sich eine Business Angel Szene angeregt durch die deutsche Steuerpolitik. TV-Sendungen über Entrepreneurship und Business Angel Investments sind weltweit im Trend. In Großbritannien sind bereits 13 Staffeln der Sendung "Dragons' Den" im TV ausgestrahlt worden und im Herbst des Jahres 2015 ist die zweite Staffel des vergleichbaren Formats "Die Höhle der Löwen" im deutschen TV zu sehen gewesen. In dieser Sendung stellen junge Unternehmen ihre Geschäftsideen vor und haben die Chance auf eine Investition durch einen von fünf Business Angels oder durch ein Business Angel-Investorenteam. Nachfolgend werden die Auswahlkriterien der Business Angels am Beispiel der Sendung "Die Höhle der Löwen" analysiert. Die konkreten Forschungsfragen beschäftigen sich damit, welche der bereits durch Wissenschaftler belegten Auswahlkriterien in dem TV Format angewendet werden, welche Kriterien in erfolgreichen Pitches der kapital-suchenden Unternehmen erfüllt und deshalb wichtig sind und welche Kriterien nachträglich zu Ausschlusskriterien werden können, d.h. den Business Angel dazu führen, dass er ein bereits abgegebenes Investitionsangebot zurückzieht. Um den Fragen nachzugehen sind Checklisten zu den Auswahlkriterien aller Pitches der ersten sechs Folgen der zweiten Staffel "Die Höhle der Löwen" angefertigt und die für die Analyse relevanten Pitches transkribiert worden. Diese Arbeit zeigt in Kapitel zwei die theoretischen Grundlagen zu dem Thema Entrepreneurship, Business Angels und zu weiteren Möglichkeiten der Gründungsfinanzierung auf. Kapitel drei erläutert die Auswahlkriterie


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Product Details
  • ISBN-13: 9783668238879
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3668238871
  • Publisher Date: 10 Aug 2016
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Weight: 163 gr


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