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Ausbildung im Berufsfeld PR - Vergangenheit, Gegenwart, Zukunft - ein Abriss mit besonderem Blick auf Verbandsinitiativen

Ausbildung im Berufsfeld PR - Vergangenheit, Gegenwart, Zukunft - ein Abriss mit besonderem Blick auf Verbandsinitiativen

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Veranstaltung: Public Relations in Deutschland, Sprache: Deutsch, Abstract: Eine Frage, die immer Häufiger in der Fachliteratur oder Diskussionen zum Feld Public Relations oder zu Deutsch Öffentlichkeitsarbeit auftaucht, ist die nach deren Zukunft. Quo vadis Public Relations - In welche Richtung wird sich die Öffentlichkeitsarbeit in den nächsten Jahren entwickeln. Bereiche, die im Zuge einer derartigen Diskussion oftmals behandelt werden, sind vornehmlich der Wandel des Berufsbildes im Hinblick auf eine fortschreitende Professionalisierung der Branche sowie die Ausbildung, die notwendiger Weise, als Voraussetzung für eine berufliche Tätigkeit, ebenfalls verändernden Prozessen unterliegen muss, um Neuerungen im Arbeitsfeld zu schaffen. Der Fokus dieser Arbeit auf die Ausbildung im Berufsfeld der Public Relations liegt zunächst Begründet in der Aktualität der Auseinandersetzung mit der Problemstellung. Einleitend soll in dieser Arbeit zunächst eine kürzere Auseinandersetzung mit der Begriffsdefinition und der Rolle der Public Relations in der heutigen Gesellschaft gegeben werden, um anschließend den Punkt der Ausbildung näher zu beleuchten und chronologisch unter verschiedenen Gesichtspunkten aufzuarbeiten. Die gleichzeitige Betrachtung der Verbandsinitiativen werden sich neben anderen vorrangig auf die Deutsche Public Relations Gesellschaft (DPRG) konzentrieren, da sie als einzige, ihres Alters wegen, Beteiligungen in allen Phasen aufweisen kann. Abschließend soll, der Chronologie entsprechend, mit einem Ausblick die Betrachtung zu einem Ende geführt werden und die gegenwärtige Diskussion mit aufgenommen werden.


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Product Details
  • ISBN-13: 9783638665056
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638665054
  • Publisher Date: 17 Jul 2007
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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