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Ausarbeitung von Zielgruppe und Marketingstrategie für den Personal Trainer. Erstellung eines Trainingsplans für die langfristige Betreuung

Ausarbeitung von Zielgruppe und Marketingstrategie für den Personal Trainer. Erstellung eines Trainingsplans für die langfristige Betreuung

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Sport - Bewegungs- und Trainingslehre, Note: 1,0, Veranstaltung: Personal Training B Lizenz, Sprache: Deutsch, Abstract: Überall kann man lesen, dass Gesundheit und Fitness die Branche der Zukunft sein werden. Die Menschen unserer Gesellschaft beschäftigen sich zunehmend mit ihrer körperlichen und geistigen Fitness, gesunder Lebensführung und gesunder Ernährung. Sie suchen Wege, damit sie körperlich sowie geistig bis ins hohe Alter fit und gesund sein können. Der berufliche Alltag verlangt viel ab und die Menschen brauchen einen Ausgleich, um leistungsfähig zu bleiben. Hier kommt vermehrt das Berufsbild des Personal Trainers ins Spiel. Durch ein hohes Anpassungspotential und Flexibilität ist der Personal Trainer jeder Zeit in der Lage, seinem Klienten ein maßgeschneidertes Trainingsprogramm für den gewünschten Nutzen zu erstellen. Anders als in Fitnessstudios ist vom ersten Moment an und über jedes weitere Training hinaus eine individuelle Trainingsbetreuung gewährleistet. Verschiedene Trainingsgestaltungsoptionen ermöglichen dem Personal Trainer durch ein hohes Maß an Kompetenz Abwechslung in die Trainingseinheiten zu bringen. Der Kunde bleibt motiviert und erreicht durch richtige Zielsetzung spielend die Ergebnisse, die er benötigt, um Zufriedenheit zu erlangen. Egal, ob der Wunsch nach Fitness, Entspannung oder Prävention besteht, der Personal Trainer stellt für jeden Wunsch die passende Lösung zur Verfügung. Das Ergebnis für den Personal Trainer ist ein zufriedener Kunde mit langer Bindungsdauer: "Der Mensch kann auch ohne Personal Trainer leben. Besser lebt er jedoch mit ihm". In dieser Ausarbeitung wird die Auswahl der Zielgruppe, der dazugehörige Marketingplan bis zum Erreichen des Kunden sowie das erste Kennenlernen mit dem Klienten vorgestellt. Daraufhin folgt das Durchlaufen eines Eingangschecks mit Gesundheitsfragen und verschiedenen Tests (biometrischer und motorischer Test). Nach der Auswertung folgt


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Product Details
  • ISBN-13: 9783668037625
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 68 gr
  • ISBN-10: 3668037620
  • Publisher Date: 28 Aug 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm

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Ausarbeitung von Zielgruppe und Marketingstrategie für den Personal Trainer. Erstellung eines Trainingsplans für die langfristige Betreuung
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Ausarbeitung von Zielgruppe und Marketingstrategie für den Personal Trainer. Erstellung eines Trainingsplans für die langfristige Betreuung
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