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Auktionen - Auswirkungen der unterschiedlichen Auktionsformen/-gestaltungen auf ihr Ergebnis

Auktionen - Auswirkungen der unterschiedlichen Auktionsformen/-gestaltungen auf ihr Ergebnis

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Allgemeines, Note: 2,0, Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, 21 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Versteigerung von Sammlerobjekten auf dem Schloss Marienburg zeigt die Popularität von Auktionen. In der 10 Tage andauernden Auktionsveranstaltung wurden dabei rund 44 Millionen Euro, wie das Auktionshaus Sotheby's mitteilte, umgesetzt. Der Erfolg einer solchen Auktion, sowie die ständige Präsenz des Online-Auktionshauses Ebay in den Medien und der Presse, machen Auktionen sehr populär. Auktionen finden sich in regelmäßigen Abständen in der Presse wieder. Sei es als Vergabe von UMTS-Lizenzen, oder staatliche Vergabe von Aufträgen der öffentlichen Hand. In der Literatur spielen Auktionen zunehmend eine wichtige Rolle. Anfangs wurden Auktionen als Modelle betrachtet, die in isolierten Laborversuchen untersucht wurden. Im Laufe der Zeit untersuchten Wissenschaftler das Verhalten von Auktionsteilnehmern in reellen Märkten. Die größte Verbreitung fanden Arbeiten über Auktionen zur Zeit der "New Economy" und dem Aufschwung des Online-Auktionshauses Ebay. Welche Unterschiede es in den Formen der Auktionsgestaltung und welche Unterschiede es im Ergebnis zu erwarten gibt, soll anhand dieser Arbeit er]ortert werden. Die einzelnen Arten und Auktionsformen sind Inhalt des ersten Teiles der Arbeit, sowie die Erläuterung von Vor- bzw. Nachteilen der einzelnen Auktionsformen. Auch der Frage, welche Auktion die Beste für einen Verkäufer darstellt soll nachgegangen werden. Die zunehmende Wirkung und Beschaffenheit von virtuellen Marktplätzen, als neues Instrument zur Interaktion zwischen Unternehmen, wird ebenfalls betrachtet. Die zweite Hälfte der Arbeit beschäftigt sich mit dem Online-Auktionshaus Ebay. Es wird eine Gliederung und Struktur des Unternehmens vorgestellt, sowie die verwandten Auktionsmechanismen. Des Weiteren soll das Bieterverhalten bei Ebay-Auktionen betracht


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Product Details
  • ISBN-13: 9783638843720
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3638843726
  • Publisher Date: 19 Nov 2007
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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