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Aufgaben und Herausforderungen der strategischen Portfolio-Analyse im Rahmen einer Unternehmenskrise

Aufgaben und Herausforderungen der strategischen Portfolio-Analyse im Rahmen einer Unternehmenskrise

          
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About the Book

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, Note: 2.0, Heinrich-Heine-Universität Düsseldorf, Sprache: Deutsch, Abstract: "Was wir in diesem Zeitalter des radikalen Wandels benötigen, ist der Gebrauch von Vorhersagen als einen Weg, um Zeit zu kaufen. Um die Gefahren aufzuspüren, bevor sie unhandhabbar werden und um die Gelegenheiten zu erfassen, bevor sie verloren sind." Ian Wilson, der frühere Leiter der strategischen Planung bei General Electric, schien mit dieser Aussage die aktuellen Entwicklungen des weltweiten Wirtschaftsgeschehens treffend zu beschreiben. Das undurchschaubare Schattenreich der Finanzindustrie führte nach jahrelangem Unwissen zu einem endgültigen Platzen der Finanzblase. (...) Unternehmenskrisen sind allgegenwärtige, komplexe und gravierende Phänomene, deren rechtzeitiges Erkennen eine existenzielle Notwendigkeit darstellt. (...) Die Forderung nach einer "Frühaufklärung" wird in den aktuellen Zeiten komplexer, turbulenter, dynamischer und unsicherer Märkte immer lauter. Eine verbesserte Planbarkeit von Umsatzentwicklungen oder Lebenszyklen sollte im Rahmen dieser Forderung für das strategische Management umsetzbar sein und den Insolvenzen, welche meistens durch mangelndes strategisches Control-ling begründet sind, gegensteuern. Die strategische Portfolio-Analyse als zweck-mäßiges Instrument zur langfristigen, kombinierten "Vorsteuerung" von Erfolg und Liquidität scheint diesen und den Anforderungen von Ian Wilson, Gerecht zu werden. Die Portfolio-Analyse verfolgt als strategisches Planungsinstrument das Ziel, Chancen und Risiken des Umfelds mit Stärken und Schwächen des Gesamtunternehmens, welche aus mehreren strategischen Geschäftseinheiten besteht, in Einklang zu bringen. Aufgrund dieser Tatsachen stellt sich die Frage, ob und inwiefern die strategische Portfolio-Analyse sich als Instrument zur Vermeidung und Bekämpfung von Unternehmenskrisen eignet. Die vorliegende Arbeit greift diese Problemstellung auf, indem si


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Product Details
  • ISBN-13: 9783640642496
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 364064249X
  • Publisher Date: 15 Jun 2010
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Weight: 122 gr


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