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Aufgaben und Anwendungsbereiche des Food & Beverage Controlling

Aufgaben und Anwendungsbereiche des Food & Beverage Controlling

          
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About the Book

Akademische Arbeit aus dem Jahr 2011 im Fachbereich BWL - Controlling, Note: sehr gut, Betriebswirtschaftliches Institut und Seminar Basel AG, Sprache: Deutsch, Abstract: Gastronomie ist eine Kunst, die sich mit Essen und Trinken befasst. Dabei geht es allein um die Zubereitung der Speisen und Getränke, den Geschmack und die Bekömmlichkeit, sowie um die Bedienung und alles, was noch mit Essen und Trinken zu tun hat. Professionelles F&B-Management ist heutzutage ein Muss, um am Markt überleben zu können. Einfach "gut kochen" reicht alleine nicht mehr aus. Steigende Kosten, stets wachsende Konkurrenz und rückläufige Umsatzzahlen zwingen die Unternehmer zu einem fehlerlosen Handeln. Das Ziel im F&B Management ist es, einen hohen Umsatz bei einer bestmöglichen Kostenstruktur zu erreichen. Urs Schaffer hat das F&B-Management in folgende sechs Bereiche eingeteilt: Angebotsentwicklung und -planung Foodmarketing und Kartengestaltung Produktionsplanung, Kochtechniken und Küchenorganisation Einkauf, Warenbewirtschaftung und Lagerhaltung Kalkulation und Preisgestaltung F&B-Controlling Das F&B-Management sorgt dafür, dass Getränke und Speisen durch eine gleichbleibende Qualität, durch ein optimales Preis-Leistungsverhältnis sowie durch eine professionelle und sympathische Präsentation einen breiten Gästekreis ansprechen. Zudem sollte durch gezieltes Werben mindestens der budgetierte Umsatz erzielt werden. Die Aufgaben des F&B-Managements sind unter anderem: das Festlegen von Menge, Gewicht, Rezeptur, Aussehen und Qualität von Speisen und Getränken; das Erstellen von Budgets und die Kontrolle der Kosten im F&B-Bereich; das Festlegen der Kalkulationswerte und der Warenbestände in den F&B-Lagern; das Entwickeln neuer Angebotskarten inklusive das Bestimmen der Präsentationsformen wie Menükarten, Anrichteweise und Dekoration sowie das Auswerten von Umsatz-berichten und Verkaufsstatistiken und deren Analyse. In grösseren Betrieben, vor allem in


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Product Details
  • ISBN-13: 9783656923473
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656923477
  • Publisher Date: 18 Jan 2017
  • Height: 254 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 59 gr


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