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Aufgabe der internen Kommunikation bei Integration

Aufgabe der internen Kommunikation bei Integration

          
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About the Book

Inhaltsangabe: Einleitung: Akquisitionen sind im heutigen Wirtschaftsgeschehen weit verbreitet. Tagtäglich wird über neue Unternehmenszusammenschlüsse, -zukäufe (mergers and acquisitions, M+A) berichtet oder spekuliert. Auch der für die Schweiz besonders wichtige Finanzsektor ist davon betroffen. So haben sich z. Bsp. die beiden größten Banken der Schweiz, die SBG mit der SBV, sich zur neuen UBS zusammengeschlossen. Aber auch in anderen Branchen sind rege Akquisitionstätigkeiten zu verzeichnen. Die beiden größten Schweizer Pharmakonzerne Ciba- Geigy und Sandoz fusionierten zu Novartis. Doch Firmenzusammenschlüsse sind nicht nur national. Sie machen auch vor Staatsgrenzen nicht halt. In letzter Zeit wurden auch große, internationale Fusionen getätigt. Ein Beispiel dafür ist der deutsche Automobilkonzern Daimler- Benz, der mit dem amerikanischen Konkurrenten Chrysler fusionierte. Dies war aber nicht immer so. Bis zu den siebziger Jahren schluckten nur große Unternehmen kleine, und dies kaum im internationalen Zusammenhang. Doch warum werden Akquisitionen überhaupt getätigt? Zum einen bergen Akquisitionen ein einmaliges Potential ein Unternehmen mit einer sonst unerreichbaren Geschwindigkeit zu verändern, zum andern werden durch solche Aktionen neue Fähigkeiten in das Unternehmen gebracht, die zusammen mit Rationalisierungsvorteilen (economies of scale/ economies of scope) zu nachhaltigen Wettbewerbsvorteilen führen sollten. Immer wieder wird erwähnt, dass die Erfolgsquote von M+A sehr gering ist. Gemeinhin wird von einer Erfolgswahrscheinlichkeit von 50% ausgegangen, vollständig erfolgreich seien aber nur ca. 10% aller Firmenzusammenschlüsse. Wir betrachten nur nachhaltig, strategische und operative Wettbewerbsvorteile, also Vorteile, die auf dem langfristigen Zusammenarbeiten beider Unternehmen beruhen, und nicht Vorteile, die aus finanziellen Motiven erwachsen. So betrachten wir z. Bsp. keine Firmen, die sich auf den Kauf anderer Unternehmen spezialisieren, um si


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Product Details
  • ISBN-13: 9783838672229
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3838672224
  • Publisher Date: 21 Sep 2003
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Weight: 86 gr


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