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Aufbau und Funktion des Pharmamarktes

Aufbau und Funktion des Pharmamarktes

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich VWL - Makroökonomie, allgemein, Note: 1,3, Hochschule Mainz, Sprache: Deutsch, Abstract: 3. Schlussbetrachtung Der Pharmamarkt ist ein reifer Oligopolmarkt, [...]. Unter den Anbietern herrscht eine Gruppensolidarität. Hierbei handelt es sich allerdings nicht um Preisabsprachen, sondern um jahrelange Markterfahrung im Umgang mit der Aktions - Reaktions - Verbundenheit. Wenn zum Beispiel durch ein neues Produkt ein Preis festlegt wird, passen die Mitbewerber, die das substitutive Gut besitzen, ihren Preis an den festgelegten an. Durch den Konzentrationsprozess, [...] kann es zur Wettbewerbsverzerrung kommen, da immer weniger Konkurrenz vorhanden ist. Um eine daraus resultierende Marktmacht zu verhindern, greift der Staat durch ein Kartellverbot, das Verbot der Marktbeherrschung und indem er keine Subventionen vergibt, ein. Der Pharmamarkt ist ein komplexer Markt, der aus zwei Teilmärkten besteht, [...]. Den Herstellern, die auch die Anbieter sind, ist es möglich, gleichzeitig auf beiden Teilmärkten aktiv zu sein, da sie sowohl rezeptpflichtige, als auch rezeptfreie Arzneimittel produzieren können. Sie lassen sich in vier verschiedene Gruppen unterteilen: [...]. Der Pharmamarkt unterscheidet sich vom Konsumgütermarkt, indem der Staat durch Gesetze, Kontrollen und Preisregulierungen eingreift und dessen Freiheit somit beschränkt. Dies geschieht, weil auf ihm lebensnotwendige Güter, die Arzneimittel, gehandelt werden. Der Staat muss dafür sorgen, dass sie qualitativ hochwertig und für die Verbraucher unbedenklich sind. Hierfür wird zum Beispiel ein Zulassungsverfahren von Medikamenten durchgeführt, bei dem das Risiko -Nutzen - Verhältnis für die Verbraucher abgewogen wird. [...] Der Staat ist verantwortlich für ein soziales Gesundheitssystem, das für jeden Konsumenten, unabhängig von seiner finanziellen Lage, bezahlbar ist, muss jedoch auch berücksichtigen, dass die Unternehmen weiterhin kostendeckend produzieren können u


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Product Details
  • ISBN-13: 9783640616619
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3640616618
  • Publisher Date: 08 May 2010
  • Height: 210 mm
  • No of Pages: 38
  • Series Title: German
  • Weight: 63 gr


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