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Aufbau eines Onlineshops zum Warenvertrieb. Ein Investitionsprojekt

Aufbau eines Onlineshops zum Warenvertrieb. Ein Investitionsprojekt

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Investition und Finanzierung, Note: 2,3, Fachhochschule Worms, Veranstaltung: Investition und Finanzierung, Sprache: Deutsch, Abstract: Die Praxis, Waren über das Internet zu vertreiben, nimmt unaufhaltsam und rasant zu und stellt für Händler einen attraktiven Markt dar. Wer sich heutzutage dafür entscheidet, seine Waren über einen Onlineshop zu vertreiben, steht vor einer Vielzahl von Herausforderungen, die es zu bewältigen gilt. Im Gegensatz zu den Anfangsjahren des E-Commerce findet heutzutage der neue Online-Handel auf einer höheren Stufe statt. Man spricht auch von einer neuen Generation des Online-Handels. Dieser Wandel ist insbesondere auf das veränderte Nutzungsverhalten bei neuen Medien sowie der Einführung neuer Endgeräte zurückzuführen. Immer mehr Menschen nutzen das Internet für Ihre Einkäufe, allein schon wegen der besseren Preistransparenz im Gegensatz zum stationären Handel. Demzufolge stehen Onlinehändler heutzutage vor völlig neuen Fragen und Zielgruppen, die sich durch dieses neue Mediennutzungsverhalten entwickelt haben. Grundlegend für einen optimalen Start ins E-Commerce ist die Auswahl eines geeigneten Shopsystems. Daneben ist der Einsatz ausgewählter Marketinginstrumente, wie dem Suchmaschinenmarketing, maßgeblich für den Erfolg des Onlineshops. Um erfolgreich im Onlinehandel seine Waren zu verkaufen, muss der Shopgründer schon zu Beginn genau wissen, wo die Reise hingehen soll.


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Product Details
  • ISBN-13: 9783656684343
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 46
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656684340
  • Publisher Date: 03 Jul 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 72 gr


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