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Aufbau Der Unternehmensplanung

Aufbau Der Unternehmensplanung

          
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About the Book

1. Das vorliegende Buch will dem Praktiker und dem Studierenden einen systema- tischen Einblick in den Aufbau der integrierten Unternehmensplanung vermitteln. Planung im Unternehmen, d. h. einzelner Unternehmensbereiche (Absatz, Ferti- gung, Finanzierung, Werbung und dgl.) gibt es seit eh und je. Aber Planung des Unternehmens als einer geschlossenen Ganzheit ist hierzulande erst neueren Datums. Erst seit Mitte der sechziger Jahre hat in der Bundesrepublik die große Welle der integrierten Unternehmensplanung eingesetzt. Sie wirft zahlreiche Pro- bleme auf, die der wissenschaftlichen Diskussion bedürfen: Probleme des Gesamt- aufbaus in verfahrensmäßiger und organisatorischer Hinsicht sowie Probleme der Ausübung einzelner Planungsfunktionen. Unter ihnen treten insbesondere die Fra- gen nach der Optimierungsmethode und nach den Optimalitätskriterien hervor. In diesem Buch wird jedoch lediglich der Gesamtaufbau der Unternehmens- pi a nun g betrachtet. Eine umfassende Darstellung der integrierten U nternehmens- planung soll einer späteren Veröffentlichung vorbehalten sein. 2. In früheren Jahren war die Einteilung der Unternehmensplanung in die langfri- stige Planung (long-range-planning) und in die kurzfristige Planung (short-range- planning) gängig. Sie gilt heute als überholt. Einmal ist diese Gliederung zu einseitig zeitbezogen - dem Detalliertheitsgrad der Planung wird zu wenig Beachtung ge- schenkt. Zum andern entspricht sie nicht dem Erfordernis, zwischen den ver- schiedenen Planungsphasen Wechselbeziehungen herzustellen und diese Phasen gegenseitig aufeinander abzustimmen.


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Product Details
  • ISBN-13: 9783409680219
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1977 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Width: 170 mm
  • ISBN-10: 3409680217
  • Publisher Date: 01 Jan 1977
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 188
  • Series Title: Die Wirtschaftswissenschaften. Neue Reihe
  • Weight: 317 gr


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