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Aufbau und Ausrichtung des Online-Vertriebs und Entwicklung eines Online-Shops

Aufbau und Ausrichtung des Online-Vertriebs und Entwicklung eines Online-Shops

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit dem Hamburger Modelabel Overbecks Classics, das kürzlich vom Enkel des Gründers übernommen wurde und nun neben der Modernisierung des Sortiments auch auf neue Vertriebskanäle im Internet setzen möchte. Overbecks Classics werden momentan in den eigenen Filialen im norddeutschen Raum und in einigen ausgewählten Fachgeschäften in deutschen Großstädten und über den klassischen Versandhandel vertrieben. In dieser Fallstudie soll dokumentiert werden, wie der Online Vertrieb von Overbecks Classics ausgebaut und die Ausrichtung des Onlineshops so gestaltet werden kann, dass er den Anforderungen der Kunden gerecht wird. Ziel ist es, die aus der Literatur gewonnen Erkenntnisse auf das Unternehmen Overbecks Classics anzuwenden. Dabei sollen Aufbau und Ausrichtung des Onlinevertriebs an die Anforderungen der Kunden angepasst werden. Zu Beginn des nächsten Kapitels wird aufgezeigt, warum es zusätzlich zum stationären Vertrieb sinnvoll ist, einen Onlineshop zu betreiben. Darauf aufbauend wird in Kapitel 2.1 auf die Gestaltung des Shops eingegangen werden, um zu demonstrieren, welche wichtigen Funktionen essenziell für die Benutzeroberfläche sind. Danach sollen die möglichen Zahlungsarten vorgestellt und auf die Anwendbarkeit des vorliegenden Falls geprüft werden. Des Weiteren soll im Kapitel 2.3 der Versand von Artikeln beleuchtet und auf das Retourenmanagement eingegangen werden. Die Wichtigkeit eines gut organisierten Kundenservice und die damit verbundenen Effekte auf den Kunden stellen ein weiteres Unterkapitel dar. Dem folgend wird auf Marketingmaßnahmen eingegangen werden, welche dem Unternehmen die Möglichkeit bieten, zielgruppengenaue Werbung für den Onlineshop zu schalten.


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Product Details
  • ISBN-13: 9783346557292
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346557294
  • Publisher Date: 20 Jan 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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