"Consumer demands are evolving so fast, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts.
And if you want to know more about this method and know how to apply this method on your customers effectively, this book is for you!
This book is about taking the right and necessary steps to create a customer-centric marketing strategy. Part from personal journey and part from practical advice, this book presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth. Throughout eleven content-specific chapters, the author presents you with his "Wheel of Fortune." With this amazing book, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it.
This book is especially essential for:
- Marketing researcher who needs to guide their marketing partners and clients to be customer-centric.
- Marketer who needs to build a strategy that will work with their most valuable consumers.
Drawing from the author's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world.
This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build a strategy that will work with their most valuable consumers.
No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit!
Here's a preview of what you'll discover:
- Getting It Right - Overcoming a Nagging Problem
- I Love Market Research
- The Future Defines the Present
- Birds of a Feather
- The North Star
- Tactics in Search of a Strategy
- Integrated Marketing Is Marketing... and Vice Versa
- And many more!
Enjoy a great time with this book! Good luck!
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