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Assistance-Leistungen in der Versicherungswirtschaft. Die Zukunft des Marktes?: Eine Analyse aus Kunden- und Unternehmenssicht

Assistance-Leistungen in der Versicherungswirtschaft. Die Zukunft des Marktes?: Eine Analyse aus Kunden- und Unternehmenssicht

          
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About the Book

Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,8, Duale Hochschule Baden-Württemberg, Karlsruhe, früher: Berufsakademie Karlsruhe, Sprache: Deutsch, Abstract: Lange Zeit war die deutsche Versicherungswirtschaft den Marktkräften nicht im gleichen Maße ausgesetzt wie andere Wirtschaftszweige. Die staatliche Aufsicht beschränkte und erschwerte den Wettbewerb im Inland. Der solchermaßen regulierte Markt ermöglichte und erforderte weder substantielle Produktinnovationen noch entsprechende Differenzierungen. Im Zuge der europäischen Öffnung erlebt die Versicherungswirtschaft nun einen enormen Umbruch und gewinnt zunehmend an Dynamik. Die Veränderungen durch die Verwirklichung der Dienstleistungsfreiheit und der Deregulierung beeinflussen den Unternehmenswettbewerb und dessen spezielles Dienstleistungsangebot beachtlich. Ein enormer Wandel zeigt sich auch auf der Nachfrageseite. Das Kundenverhalten hat sich signifikant verändert. Die Struktur, Kultur und Werte der Bevölkerung eröffnen neue Handlungsmöglichkeiten und Ansatzpunkte für die Marktteilnehmer. Die Wettbewerbsintensität auf der einen, sowie die Kundenanforderungen auf der anderen Seite, erfordern neue Konzepte und Strategien. Es gilt Lösungsansätze zu ermitteln, um den veränderten Marktgegebenheiten im Verdrängungswettbewerb gewachsen zu sein und somit die veränderte Erwartungshaltung der Kunden zu befriedigen. Mittel, die in letzter Zeit zunehmend an Aufmerksamkeit gewinnen, sind Produktdifferenzierungen bzw. -innovationen. Mit ihrer Hilfe erhoffen sich die Anbieter Vorteile im Wettbewerb zu generieren. In diesem Zusammenhang erlangen 'Assistance-Leistungen' das Interesse der Unternehmen. Der Begriff 'Assistance' ist in Deutschland noch relativ neu und unbekannt. Doch die Tatsache, dass immer mehr Unternehmen Assistance-Leistungen anbieten zeigt, dass sie sich auf diese Weise einen Vorteil im Verdrängungswettbewerb versprechen.


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Product Details
  • ISBN-13: 9783638934879
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 118 gr
  • ISBN-10: 363893487X
  • Publisher Date: 21 Apr 2008
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Eine Analyse aus Kunden- und Unternehmenssicht
  • Width: 148 mm


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Assistance-Leistungen in der Versicherungswirtschaft. Die Zukunft des Marktes?: Eine Analyse aus Kunden- und Unternehmenssicht
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Assistance-Leistungen in der Versicherungswirtschaft. Die Zukunft des Marktes?: Eine Analyse aus Kunden- und Unternehmenssicht
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