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Assignment Preispolitik. Methoden der Preisgestaltung

Assignment Preispolitik. Methoden der Preisgestaltung

          
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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, AKAD-Fachhochschule Leipzig, Veranstaltung: Planspiel BWL09, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit sollen im ersten Schritt, ein wesentlicher Teil der Preispolitik, nämlich die Methoden zur Preisgestaltung, beschrieben werden. Darauf bezieht sich der Unternehmenserfolg, denn mit dem falschen Preis, gibt es entweder einen geringen bis zu keinem Absatz oder die Güter werden mit Verlust abgesetzt. Im dem letzen Abschnitt wird die Auswirkung der Preispolitik unseres Unternehmens U3, innerhalb der sechs Geschäftsperioden, im Vergleich mit den drei Konkurrenzunternehmen untersucht und daraus die entstandenen Folgen am Absatzmarkt und Unternehmenserfolge (Periodenüberschuss) begründet werden. Als Basis für die Ermittlung der Auswirkung der Preisgestaltung, dienen hier die Geschäftsberichte und Ausgangszenarien der einzelnen Perioden, des Planspiel "TOPSIM - Business Development Anlagenbau" (BLW09) vom September/Oktober 2013 in München und der virtuellen Bearbeitung über den Planspielzeitraums mit der Software Topsim.


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Product Details
  • ISBN-13: 9783656574460
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 54 gr
  • ISBN-10: 3656574464
  • Publisher Date: 27 Jan 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm


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