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The Asian Manager'S Handbook Of E-Commerce

The Asian Manager'S Handbook Of E-Commerce

          
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About the Book




Table of Content:

Part I: A Bird?s Eye View




1. New Rules of the Game: Doing Business Online

1.1 Introduction: The Internet Revolution and its Implications for the Business


World




1.2 A Brief History of the Internet

1.3 How the Internet is Changing the Rules of Business: Economic Implications of


the Internet

1.4 The Age of Perpetual High Alert: Why No Business Can Afford to Ignore the


Internet Revolution




1.5 Asia in the `Virtual World? ? Today and Tomorrow




1.6 A Glimpse of Things to Come: A Roadmap to the Book









2. E-Commerce ? An Overview




2.1 The Concept of E-Commerce




2.2 E-Commerce Worldwide: Past, Present and Future




2.3 The Different Kinds of E-Commerce Activities




2.4 The World Leaders of E-Commerce




2.5 E-Commerce in Asia: On the Verge of an Explosion






3. What Every CEO Must Know about the Internet: Business Strategy in the New


Economy




3.1 Key Features of the Internet Economy




3.2 Redefining the Borders of the Firm




3.3 Building a Successful e-business

3.4 Adopting the Internet in an Established Business: Opportunities and


Challenges




3.5 E-strategy in the Asian Economies









Part II: A Closer Look




4. Retailing on the Web




4.1 E-retailing: The Most Visible Segment of E-Commerce




4.2 The Elements of a Successful B2C Strategy




4.3 Marketing on the Internet




4.4 The Right Mix of Bricks and Clicks




4.5 E-retailing in Asia









5. Business-to-Business (B2B) E-Commerce




5.1 An Introduction to B2B E-Commerce




5.2 Organization of the B2B Marketplace




5.3 A Closer Look at the B2B Exchanges




5.4 B2B Marketing and the Internet




5.5 B2B E-Commerce in Asia: Opportunities and Challenges









6. The Economics of ISPs, Auction Sites, Portals and Search Engines




6.1 The Doorkeepers: The Business of Internet Service Providers (ISPs)




6.2 Going, Going, Gone: The Economics of Auction Sites




6.3 The Economics of Online Advertising: Portals and Search Engines




6.4 The Asian Scenario









7. Money on the Net: Electronic Payment Systems




7.1 Overview of the Electronic Payment Systems




7.2 Using Credit Cards Online




7.3 Smart Cards, Electronic Cash and Other Payment Systems




7.4 Implications of Innovative Online Payment Systems




7.5 Electronic Payment Systems in Asia









8. Regulatory Framework: Laws and Taxes on the Internet




8.1 The Government and the Internet




8.2 Domain Name?Registration and Dispute Resolution




8.3 Law? Whose Law? The Jurisdiction Issue




8.4 Rights and Obligations in the World of E-Commerce




8.5 Taxation on the Internet




8.6 The Asian Scenario









9. E-commerce and Stock Markets




9.1 The Rise and Fall of Internet Stock Prices




9.2 Valuing Internet Stocks




9.3 Role of Venture Capital in E-Commerce Start-ups




9.4 The Brokerage Industry, Day Traders and the Internet




9.5 Dotcoms and the Asian Financial Markets









10. Worldwide Trends in E-Commerce and the Internet




10.1 Emerging Trends in E-Commerce




10.2 Everywhere and All the Time: M-Commerce




10.3 Not for Money Alone: The Internet and the Not-for-Profit Sector




10.4 Connecting with the Masses: Politics and Governance in the 21st Century









Part III: Creating An E-Business




11. Groundwork of Setting up an E-Venture




11.1 Questions to Ask Before You Begin




11.2 Major Issues in Running an e-Venture




11.3 Lessons from Pioneers




11.4 Developing the Business Plan




11.5 Choice of Technology: Build, Buy or Rent?




11.6 Financing an e-Venture









12. A Starter?s Guide to Web Technology




12.1 Structure and Functioning of the Web




12.2 Using the World Wide Web?What Do You Need?




12.3 Multimedia and Database Integration in Web Applications




12.4 Functioning of the e-mail System




12.5 The Intranet: Your Private Web




12.6 Firewalls: Why and How?




12.7 Web Security Issues









13. Building An Effective Web Presence




13.1 Creating and Maintaining a Great Website




13.2 Generating Traffic to Your Website

13.3 Monitoring Web Activity: An Opportunity for Real-time Market Research and


Individual-level Targeting




13.4 Special Considerations for Building a Successful Web Page in Asia









14. Building a web-based Venture in India - A Case Study




14.1 Introduction




14.2 The Idea




14.3 Getting into Action




14.4 Learning Through Experience




14.5 Refining the Revenue Model




14.6 Synchronizing Online and Offline Activities




14.7 Hurdles on the Way




14.8 Growing into a Mature Business




14.9 Important Lessons to Remembe

Table of Contents:
Part I: A Bird?s Eye View 1. New Rules of the Game: Doing Business Online 1.1 Introduction: The Internet Revolution and its Implications for the Business World 1.2 A Brief History of the Internet 1.3 How the Internet is Changing the Rules of Business: Economic Implications of the Internet 1.4 The Age of Perpetual High Alert: Why No Business Can Afford to Ignore the Internet Revolution 1.5 Asia in the `Virtual World? ? Today and Tomorrow 1.6 A Glimpse of Things to Come: A Roadmap to the Book 2. E-Commerce ? An Overview 2.1 The Concept of E-Commerce 2.2 E-Commerce Worldwide: Past, Present and Future 2.3 The Different Kinds of E-Commerce Activities 2.4 The World Leaders of E-Commerce 2.5 E-Commerce in Asia: On the Verge of an Explosion 3. What Every CEO Must Know about the Internet: Business Strategy in the New Economy 3.1 Key Features of the Internet Economy 3.2 Redefining the Borders of the Firm 3.3 Building a Successful e-business 3.4 Adopting the Internet in an Established Business: Opportunities and Challenges 3.5 E-strategy in the Asian Economies Part II: A Closer Look 4. Retailing on the Web 4.1 E-retailing: The Most Visible Segment of E-Commerce 4.2 The Elements of a Successful B2C Strategy 4.3 Marketing on the Internet 4.4 The Right Mix of Bricks and Clicks 4.5 E-retailing in Asia 5. Business-to-Business (B2B) E-Commerce 5.1 An Introduction to B2B E-Commerce 5.2 Organization of the B2B Marketplace 5.3 A Closer Look at the B2B Exchanges 5.4 B2B Marketing and the Internet 5.5 B2B E-Commerce in Asia: Opportunities and Challenges 6. The Economics of ISPs, Auction Sites, Portals and Search Engines 6.1 The Doorkeepers: The Business of Internet Service Providers (ISPs) 6.2 Going, Going, Gone: The Economics of Auction Sites 6.3 The Economics of Online Advertising: Portals and Search Engines 6.4 The Asian Scenario 7. Money on the Net: Electronic Payment Systems 7.1 Overview of the Electronic Payment Systems 7.2 Using Credit Cards Online 7.3 Smart Cards, Electronic Cash and Other Payment Systems 7.4 Implications of Innovative Online Payment Systems 7.5 Electronic Payment Systems in Asia 8. Regulatory Framework: Laws and Taxes on the Internet 8.1 The Government and the Internet 8.2 Domain Name?Registration and Dispute Resolution 8.3 Law? Whose Law? The Jurisdiction Issue 8.4 Rights and Obligations in the World of E-Commerce 8.5 Taxation on the Internet 8.6 The Asian Scenario 9. E-commerce and Stock Markets 9.1 The Rise and Fall of Internet Stock Prices 9.2 Valuing Internet Stocks 9.3 Role of Venture Capital in E-Commerce Start-ups 9.4 The Brokerage Industry, Day Traders and the Internet 9.5 Dotcoms and the Asian Financial Markets 10. Worldwide Trends in E-Commerce and the Internet 10.1 Emerging Trends in E-Commerce 10.2 Everywhere and All the Time: M-Commerce 10.3 Not for Money Alone: The Internet and the Not-for-Profit Sector 10.4 Connecting with the Masses: Politics and Governance in the 21st Century Part III: Creating An E-Business 11. Groundwork of Setting up an E-Venture 11.1 Questions to Ask Before You Begin 11.2 Major Issues in Running an e-Venture 11.3 Lessons from Pioneers 11.4 Developing the Business Plan 11.5 Choice of Technology: Build, Buy or Rent? 11.6 Financing an e-Venture 12. A Starter?s Guide to Web Technology 12.1 Structure and Functioning of the Web 12.2 Using the World Wide Web?What Do You Need? 12.3 Multimedia and Database Integration in Web Applications 12.4 Functioning of the e-mail System 12.5 The Intranet: Your Private Web 12.6 Firewalls: Why and How? 12.7 Web Security Issues 13. Building An Effective Web Presence 13.1 Creating and Maintaining a Great Website 13.2 Generating Traffic to Your Website 13.3 Monitoring Web Activity: An Opportunity for Real-time Market Research and Individual-level Targeting 13.4 Special Considerations for Building a Successful Web Page in Asia 14. Building a web-based Venture in India - A Case Study 14.1 Introduction 14.2 The Idea 14.3 Getting into Action 14.4 Learning Through Experience 14.5 Refining the Revenue Model 14.6 Synchronizing Online and Offline Activities 14.7 Hurdles on the Way 14.8 Growing into a Mature Business 14.9 Important Lessons to Remember


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Product Details
  • ISBN-13: 9780070435797
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 1
  • No of Pages: 372
  • ISBN-10: 0070435790
  • Publisher Date: 2002
  • Binding: Paperback
  • Language: English
  • Weight: 500 gr

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