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As Cinco Forcas de Porter: Compreender as forças competitivas e manter-se à frente da concorrência

As Cinco Forcas de Porter: Compreender as forças competitivas e manter-se à frente da concorrência

          
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About the Book

Compreender o essencial das cinco forças de Porter em apenas 50 minutos com este livro prático e conciso. As cinco forças de Porter é um modelo que examina o poder de negociação dos clientes, o poder de negociação dos fornecedores, a ameaça de produtos substitutos, a ameaça de novos operadores e a concorrência intra-indústria, com o objectivo de permitir aos utilizadores antecipar as tendências e mudanças no ambiente competitivo que possam constituir uma ameaça ou, alternativamente, proporcionar uma nova oportunidade para a sua empresa. Este livro proporcionar-lhe-á uma introdução útil aos componentes das cinco forças de Porter e explicará como pode utilizar o modelo para identificar e avaliar os seus concorrentes a fim de desenvolver a estratégia mais eficaz e maximizar a sua vantagem competitiva. Também apresenta um estudo de caso da vida real, conselhos práticos sobre a utilização desta análise, e uma extensão do modelo através da inclusão das autoridades públicas.

Sobre as cinco forças de Porter: As cinco forças de Porter foi desenvolvido em 1979 pelo professor de Harvard Michael E. Porter, e é uma ferramenta valiosa para compreender a estrutura competitiva de uma dada indústria. Baseia-se na observação de que, dado que todas as empresas evoluem num ambiente competitivo, a diferenciação é essencial se as empresas quiserem atrair e reter clientes e evitar a perda de quota de mercado. Neste livro, descobrirá como as cinco forças de Porter podem ajudar o seu negócio, identificar as variáveis que afectam a sua indústria, e utilizar as suas descobertas para desenvolver e preservar a sua vantagem competitiva. Uma explicação clara dos benefícios e potenciais inconvenientes do método, uma discussão de um estudo de caso prático, e uma introdução a modelos relacionados dar-lhe-ão as ferramentas necessárias para adaptar a sua abordagem à sua situação.


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Product Details
  • ISBN-13: 9782808065788
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 127 mm
  • No of Pages: 34
  • Spine Width: 7 mm
  • Weight: 45 gr
  • ISBN-10: 2808065787
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Compreender as forças competitivas e manter-se à frente da concorrência
  • Width: 198 mm


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