Home > Lifestyle > Miscellaneous items > Gift books > Artificial Intelligence Influences Marketing Strategy
12%
Artificial Intelligence Influences Marketing Strategy

Artificial Intelligence Influences Marketing Strategy

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Chapter FourWhy and how (AI) judgement tool can judgement what utility factors are to influence consumer emotionIn emotion and utility both aspects, they include these situations. I shall explain how and why emotion and utility factors can influence consumption behaviors in these different situations as below: (1)In the first situation is brand factor, the brand image, product quality, product knowledge, attitude and(2)brand loyalty intangible factor will attract the consumer individual purchase.For example, luxuryproducts, e.g. luxury fashion brands of clothing. Brands like Zara from Spain and H&M from Seweden began to produce catwalk-style fashion at low cost offering consumers of luxury fashion alternatives at low prices.Nowadays, the luxury fashion sector is the fourth largest revenue generator in France, and one of the most remarkable sectors in Italy, Spain, the USA and the potential markets of China, Russia and India. The luxury industry has increased having a huge youth in demand. The luxury consumer have much choice in products, shopping channels and pricing of luxury products. It has possible relationship of age, gender, income and other demographic factors with purchasing intentions to influence the rational and emotional buying behavior regarding luxury fashion products.(2)The second situation concerns the decision-making of make or female consumers are possible experience an emotional desires and cognitive ( reasoning) mind in purchasing choice process. Their emotion includes negative or positive buying emotion and mood management and cognitive process components include cognitive deliberation, planning buying with the exception regard for the future.University had been using analysis of variances tests, male and female students were found significantly different with respectaffective process components including positive buying emotion, and mood management and cognitive process components include planning buying.Significant differences were also found between the following product categories: shirts/sweaters, skirts, coats, underwear, accessories, shoes, electronic hardware, computer software, music, CD or DVDs, sports, memorabilia, health /beauty products and magazines/books for pleasure reading. No differences were found in regard to suits/business wear and entertainments. The investigate proved that some products will have different emotion influence to cause female or male students whose final consumption decision to buy the kind of product. So, the difference od male and female students will have emotion influence to make purchase decision to buy the product in consuming choice process.(3)The third situation concerns search advertising factor, e.g. online search to influence consumption behavior. Advertising is possible one method to persuade the consumer to choose to buy the product, even the consumer does not know the product exists. For example, proper cloth, a company based in New York, has a site on the social networking site Facebook. Whenever the company posts a new photos of its clothes, all its face book " fans" automatically receive the information on their own face book pages. "We want to hear what our customers have to say." It seems online advertisement is a potential promotion method to promote any new attractive products to sell to let publicity to know to buy. Internet is one popular communication tool to be used by youth today. So, when one company can have one website to let any youth to find and enter to the website to discover any new things easily. It will cause many consumption chances to let online potential clients to attempt to choose any products to make purchase decision from online advertising tool easily.


Best Sellers



Product Details
  • ISBN-13: 9781092135535
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 279 mm
  • No of Pages: 400
  • Spine Width: 26 mm
  • Width: 216 mm
  • ISBN-10: 1092135537
  • Publisher Date: 30 Mar 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 1277 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Artificial Intelligence Influences Marketing Strategy
Amazon Digital Services LLC - KDP Print US -
Artificial Intelligence Influences Marketing Strategy
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Artificial Intelligence Influences Marketing Strategy

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!