A potentially important negative aspect of electronic commerce for personal products is that inability to feel and especially, smell the merchandise. Many personal care products list fragrance as an important characteristics. To the extent consumers are already familiar with a special products, this is not a problem, but such as P&G getting a new liquid soap products might be more difficult. Soap industry needs to launch to improve soap qualify to satisfy consumer need. It must need enough workers to help P&G to manufacture enough different kinds of soap to sell to different countries soap market. I think its workers include these kinds, such as packaging and filling machine operators, first line production supervisors, cleaning, picking equipment operators, hand packers and packagers, hand material movers and soap researchers because it needs these workers to help it to produce different kinds soaps in the manufacturing process in factory, so it needs to give training to raise whose proficient skills to prepare to produce any new kinds of soap efficiently and it needs to consider the labor supply to soap manufacturing market, e.g. who needs to know what the difference between chemicals and all natural ingredients to prepare to produce its soaps ethically. Because if they have errors in the manufacturing process to cause consumers feel to use P&G soaps to have chemical negative health response. These workers shall influence P&G health soap products image negatively. Hence, P&G needs to consider its workers' working attitude ethically. However, P&G was the largest soap maker and it did not own the most part maintain in house chemical manufacturing capabilities. P&G must therefore purchase new materials from other suppliers, so P&G needs to consider its raw materials suppliers market to measure whether who can give it the largest benefits and the cheapest costs both, Thus, giving the raw material suppliers global marker to choose who remain a greater incentive to provide superior service to P&G. I think P&G needs to spend time to choose who is its raw material suppliers who can provide the best natural health quality and the least chemical ingredients to cause consumers to use to feel uncomfortable response to their skins negative influence. Hence, I think P&G ought innovate its soap products quality to satisfy to avoid to use any cheap chemicals ingredients to produce its old or new kinds of soap products to sell to consumers unethically if it still wants to a sale leader in this personal care product market.2.How do you think Procter & Gamble has been able to increase its market share at a time when competition from supermarkets' own-label brands has intensified?(AI) can help it to gather data concerns that what are the factors to cause it's brand can build large market share in short time. Then, it can concentrate on keep it's internal strengths and attack it's internal weaknesses or attack it's external threats and keep it's external opportunities in ord ero keep its competitive effort in market long term.