Many times, even if we display the product in front of consumers, consumers don't know whether the product is what they want until someone tells them, "This is exactly what we like and what you should like."

This book aims to systematically deconstruct the design system and design philosophy of products to pay tribute to Steve Jobs, who has reached a level that no one - even Jony Ive - can reach in the field of industrial design. Innovative geniuses just by following their innate instincts are enough to exert their talents to change the world, because those who come from instinct are often most likely to be ignored by them, and these internal logics are often the key to the progress of ordinary people. Therefore, the gap in understanding between innovative geniuses and ordinary people often makes it difficult to pass on their genius abilities. Therefore, I try to theoretically analyze the genius of Steve Jobs in order to realize the feasibility and replicability of cultivating the next "Steve Jobs".

This book depicts a subjective evaluation system within a reasonable framework. Start from the purpose of design - to satisfy the user's instincts and needs, not from the design method - to meet yesterday's design standards. Therefore, this book is mainly for professional designers, not for ordinary consumers. This book assumes that you have a certain amount of basic industrial design knowledge and experience. Most of the content in this book will not contain any step-by-step explanation, detailed explanation or practical examples of elementary teaching, because this book will focus on the advanced implementation and application of industrial design. Especially for example, in fact, it does not have much effect. Usually, examples are given to better help people understand, but people often have a utilitarian mentality of "take it and use it". In fact, it is usually not difficult to understand the content. Examples are usually to promote further empathy. The key is to identify after understanding → implementation → habit development → thinking pattern formation. Of course, the most important thing is that I am lazy and pursue vertical breakthrough creation rather than horizontal freshness expansion, so most of the content of this book comes from improvisation in the past ten years.

This book takes you to experience the charm and fun of industrial design through the entrance of the iPhone. The iPhone has undoubtedly brought humanities and art into the world of science and technology, reaching a new design peak for industrial products - works of art. And this state of two-way affirmation by consumers and professional industrial designers is difficult to imitate, because it is systematic engineering from the inside out. Therefore, it is necessary to deconstruct this industrial design system, interpret the design philosophy to the design concept, design style/language, design elements/rules, evaluate the hardware from the perspective of sight (vision), sound (hearing) and touch, evaluate the software from the perspective of human-computer interaction, and evaluate the comprehensive optimizement of software and hardware from the comprehensive user experience. This helps to improve the design level and realm of modern industrial designers, and also helps to improve the aesthetic level of consumers, promote each other, and promote industrial design into a new field.

Because the size of the iPhone does not exceed 7 inches, every detail in this precision industrial product will be enlarged. Therefore, it is a delicate and huge project to analyze. Therefore, in order to clearly understand the logical layer, I will add Roman numerals in front of the items to indicate its level.