About the Book
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A compendium of well-tested methods, valuable tips, contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance formatThe time-saving professional secrets, the management-expediting skills, and the marketing savvy that have made Jim Franklin's American Institute of Architects seminars famous - this book gives you them all, and more. In an appealingly easy-access, illustrated format, Jim Franklin lays out tools to make your working easier, more fun, and more profitable, featuring:
*Practical strategies for reclaiming the $27,000 worth of negatively invested time that the average architect loses each year
*Pragmatic, day-to-day marketing moves that are enjoyable and bring you more business
*Flexible approaches, procedures, interpersonal skills, and communication how-to's for transforming adversaries into collaborative team players
*Negotiating strategies for every occasion
*Up-to-the-minute information on trends, including practice issues for design-build and construction management
*Proven best-practice in handy shortcut, tip, and list form
*Quotes from leading architects on how they work
Designed to suit architects' approach, sensibilities, and style, this graphical guide goes down the list, revealing the essential people-handling and business and money management skills you wish they'd taught you in school. Far more than mere vitamins for your practice, as the author states, this book is a genuine painkiller.
About the Author: James R. Franklin, FAIA, ASLA, has had an illustrious career as an architect, landscape architect, consultant, educator, trainer, and author. A practicing architect for 35 years, he led a firm that employed 85 people and won 18 design awards. A member of both the AIA and the ASLA, he edited the Eleventh Edition of the AIA's Architect's Handbook of Professional Practice and contributed major sections to the Twelfth. Named a Fellow of the AIA and the organization's first Resident Fellow, he has conducted numerous highly popular seminars for that group, the ASLA, and individual firms for many years. In 1995, he joined the faculty of California Polytechnic State University, San Luis Obispo. In 1999, he received the prestigious Edward C. Kemper Award from the AIA for exemplary service to his profession. He resides in San Luis Obispo, California.
