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Arbeiten David Morleys, der Domestizierungsansatz und dessen Potential zur Analyse der Aneignung mobiler Medien

Arbeiten David Morleys, der Domestizierungsansatz und dessen Potential zur Analyse der Aneignung mobiler Medien

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 1,0, Universität Erfurt (Institut für Kommunikationswissenschaft), Veranstaltung: Seminar Cultural Studies, Sprache: Deutsch, Abstract: Schon immer haben Medien eine Verbindung zwischen der öffentlichen Sphäre und dem privaten, lokalen Lebensraum ihrer Nutzer geschaffen. Bereits die Zeitung, das Fernsehen oder das Festnetztelefon ermöglichten das Eindringen von Botschaften und Inhalten von weit entfernten Orten in das häusliche Umfeld. Das Zuhause war in den Worten David Morleys ein Ort "where the global meets the local". Die Entwicklung neuer, mobiler Medien, allen voran des Internets und des Mobiltelefons, birgt jedoch das Potential für eine Veränderung der Rolle des Zuhauses als wichtigstem Kontext der Medienaneignung und des Medienkonsums. Denn auch wenn wir physisch nicht an zwei Orten zugleich sein können, ermöglicht das Mobiltelefon nicht nur ein Eindringen von Botschaften in den häuslichen Kontext, sondern auch eine Mobilität des Nutzers mit dem Medium. Diese Entwicklung stellt eine besondere Herausforderung für den Domestizierungsansatz in den Cultural Studies dar. Er propagiert die Berücksichtigung des individuellen Kontextes bei der Analyse der Medienaneignung. Der Fokus lag dabei für gewöhnlich auf der Betrachtung der Medienaneignung im Kontext des Zuhauses. Besonders deutlich wird dies in den Arbeiten David Morleys, der zu den Mitbegründern des Ansatzes zählt und auf dessen Werken die vorliegende Arbeit schwerpunktmäßig aufbaut. Vor dem Hintergrund einer Herauslösung der Medienaneignung und -nutzung aus dem (alleinigen) Kontext des Zuhauses stellt sich die Frage, wie hilfreich der ursprüngliche Domestizierungsansatz für die Analyse dieser Entwicklung sein kann. Welches Potential bietet er insbesondere für die Untersuchung der Aneignung mobiler Medien? Welche Veränderungen des ursprünglichen Konzepts sind notwendig? Dies sind die leitenden Frageste


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Product Details
  • ISBN-13: 9783668799851
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668799857
  • Publisher Date: 15 Sep 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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