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Apps am Smartphone-Markt: Erfolgs- und Anwendungsmöglichkeiten

Apps am Smartphone-Markt: Erfolgs- und Anwendungsmöglichkeiten

          
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About the Book

In Deutschland gibt es mehr Mobiltelefone als Einwohner. Der Mobilfunkmarkt boomt. Das Handy als ständiger Begleiter erfu]llt längst nicht mehr nur die Funktion eines Telefons. Smartphones sind vielmehr multifunktionale Geräte mit Telefonfunktion. E-Mails checken, navigieren, Musik hören, Fotos aufnehmen, die Liste der Möglichkeiten, die ein Smartphone mittlerweile eröffnet, ist lang. Im Herbst 2010 wurden weltweit 77 Millionen Smartphones ausgeliefert. 200 Millionen Nutzer gehen täglich u]ber ein mobiles Endgerät auf Facebook. 100 Millionen Youtube-Videos werden täglich u]ber ein Smartphone abgespielt. Ein amerikanischer Jugendlicher versendet durchschnittlich 3339 SMS im Monat. Durch die hohe Verbreitung und Nutzung von Mobiltelefonen und Smartphones und die wachsenden technischen Möglichkeiten wird Mobile Marketing fu]r Werbung treibende Unternehmen immer relevanter. Auch Apps fu]r Smartphones erfreuen sich immer größerer Beliebtheit. Im Juli 2008 eröffnete der Apple App Store mit nur 500 Apps im Repertoire. 2009 warb Apple bereits mit dem Slogan 'Es gibt fu]r alles eine App'. Mittlerweile hat der Apple App Store u]ber 300.000 Apps. 2009 wurden 300 Millionen Apps u]ber den Store heruntergeladen, 2010 sind es bereits 5 Milliarden Die Spiele-App "Angry Birds" demonstriert, wie erfolgreich eine App sein kann. Im Dezember 2009 erstmals im Apple App Store erschienen, stu]rmte sie schnell die Charts. Im Apple App Store war die App auf dem ersten Platz der meist geladenen Apps in 77 Ländern. Bei der Google-Suche erhält man u]ber 48 Millionen Suchergebnisse. Durch die intuitive und einfache Bedienung in Kombination mit lustigen Spielcharakteren gelang es den Entwicklern, u]ber 30 Millionen Downloads auf verschiedenen mobilen Plattformen zu generieren. Allein auf dem iPhone werden 65 Millionen Minuten täglich 'Angry Birds' gespielt. Einigen wenigen Unternehmen, die Apps als Marketing-Tool nutzen, gelang es ebenfalls, eine erfolgreiche App auf den Markt zu bringen. Die Ap


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Product Details
  • ISBN-13: 9783863411626
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 210 mm
  • No of Pages: 110
  • Series Title: German
  • Sub Title: Erfolgs- und Anwendungsmöglichkeiten
  • Width: 148 mm
  • ISBN-10: 3863411625
  • Publisher Date: 02 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 140 gr


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